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50 Stories for 50 Years Chapter 5: “BMW Motorsport and the Mighty CSL Win The 1975 12 Hours of Sebring.”

BMW News

If you’re an automotive executive in charge of sales and marketing, how do you raise the company’s profile when you’re unable to advertise? That’s the situation faced by Bob Lutz in 1974 when he was attempting to replace Max Hoffman’s independent US distributorship with a wholly-owned sales subsidiary. Lawsuits...

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Endurance Test for “Heart of Joy”: the BMW Vision Driving Experience

BMW News

World-class dynamics, precision, efficiency, and driving pleasure. New “Heart of Joy” central computer works ten times faster than current systems. Extending the recuperation range increases efficiency by 25%. Woodcliff Lake, NJ – February 16, 2025… Showcasing driving pleasure up to the physical limits is BMW’s mission with its new high-performance...

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