Increasing efficiency through digitization: In a successful cooperation between BMW Group Plant Dingolfing and Landshut University of Applied Sciences,...
BMW News
At the BMW Group, tomorrow’s technologies are already under the spotlight today: since 2017 we have been carrying out...
With a spectacular and innovative fan event, MotoGP™ set the stage for the countdown to the 2025 season. For...
50 Stories for 50 Years Chapter 4: “BMW of North America: Ready for Business”
BimmerLife Contributor, , BMW NewsUpon taking his seat on the BMW board of management, Bob Lutz began replacing BMW’s independent distributors with wholly-owned...
“I am a vehicle dynamics engineer. So, I’ve driven a lot of cars. I’ve been waiting for something like...
The BimmerWorld Racing team has become one of the most successful in the SRO GT4 America championship. In 2025,...
Dan Harper is one of the youngest drivers in the BMW M Motorsport lineup of works drivers and will...
According to BMWBLOG, the answer is yes. The ultimate wagon America won’t get. With the first-ever BMW M3 CS...
Electric drivetrain upgrades, new engine variants, as well as additional standard and optional equipment features will make the current...
BMW M Motorsport Becomes iRacing’s “Official Safety Car Partner”
BimmerLife Contributor, , BMW News, MotorsportAs in real-world motor racing, a lead car will take the field around a formation lap at classic iRacing...
IONNA, the joint venture founded by the world’s leading automakers – BMW, General Motors, Honda, Hyundai, Mercedes-Benz, Kia, Stellantis,...
BMW i Ventures Invests in Athenic AI to Democratize Data Analysis
BimmerLife Contributor, , BMW NewsBMW i Ventures announced investment in Athenic AI, a data analysis and business intelligence (BI) pioneer. The $4.3 million round was...
Just one week after competing in the Rolex 24 at Daytona, four BMW M Motorsport drivers got on a...
Random Vandals Racing Brings Strong Driver Lineup to GT World Challenge America
David Haueter, , BMW News, MotorsportThe Random Vandals Racing team has become one of the most competitive and successful teams in the SRO GT4...
MORE POWER, MORE DYNAMIC PERFORMANCE, MORE EFFICIENCY. The new BMW iX takes the driving experience of the all-electric Sports...
50 Stories for 50 Years Chapter 3: “Bob Lutz: New BMW AG Board Member Shakes up the Worldwide Distribution System”
Jackie Jouret, , BMW NewsWithin the automotive industry, Bob Lutz is legendary as a Car Guy, an executive who prioritized exciting, fun-to-drive cars...
BMW Donates $1 Million to Support Those Impacted by the L.A. Wildfires
BimmerLife Contributor, , BMW News, CommunityThe BMW Group in the U.S. is donating $1 million to the American Red Cross Disaster Relief Fund to...
BMW Teams Narrowly Miss Out on Podium Finishes at Rolex 24 at Daytona
David Haueter, , BMW News, MotorsportThe Rolex 24 at Daytona is one of the world’s most historic and prestigious endurance races and is also...
The Michelin Pilot Challenge championship opened its 2025 season on Friday at Daytona International Speedway with a four-hour race....
FAQ – Electrification: The Community Asks, BMW M Answers
BimmerLife Contributor, , BMW News, Community, Featured1. Why is M going electric? As BMW M, we recognize the increasing significance of sustainability, environmental considerations, and...
Roar Before the 24: BMW M Motorsport Teams Prepare for the 24h of Daytona
BimmerLife Contributor, , BMW News, MotorsportDuring the Roar before the 24 last weekend, BMW M Motorsport drivers and teams intensely prepared for the first...
50 Stories for 50 Years Chapter 2: “Before BMW of North America: The Max Hoffman Era”
BimmerLife Contributor, , BMW News, CommunityIf one character could be said to dominate BMW’s early years in the US, it’s Max Hoffman. As BMW’s...
There was a lot of activity going on at Daytona International Speedway over the last few days, with testing...
The IMSA WeatherTech SportsCar Championship and Michelin Pilot Challenge always start their season at Daytona International Speedway in late...
BMW M Motorsport Confirms LMGT3 and GTD Drivers for FIA WEC and IMSA
BimmerLife Contributor, , BMW News, MotorsportJust a few weeks after announcing the Hypercar line-up, the GT drivers who will represent BMW M Motorsport in...
50 Stories for 50 Years Chapter 1: “Turn Your Hymnals to 2002”
BimmerLife Contributor, , BMW News, CommunityCan one magazine article change the course of automotive history? Though it’s hard to imagine in today’s fractured media...
BMW M GmbH broke historic sales records in 2024, selling over 200,000 vehicles for the first time, continuing a...
Recycling the massive batteries of electric vehicles, which lose potency over time, remains one of the criticisms of the...
Turner Motorsport To Compete in Three IMSA-Sanctioned Series in 2025
David Haueter, , BMW News, MotorsportTurner Motorsport is expanding its IMSA racing programs to include entries in the VP Racing Challenge series in 2025...
The Dubai 24 Hour has become an important international endurance race over the years, with the 20th running of...