The Ultimate Driving Museum, BMW Performance Center, and M Chapter BMW CCA will be hosting a number of exclusive events on Friday, October 14th, Saturday, October 15th, and Sunday, October 16th. Be sure to reserve tickets for the events individually and book lodging sooner than later if you’re staying the weekend!

If you’ll be traveling from Florida, be sure to check out BMW CCA M Chapter’s caravan (open to ALL members) that starts on October 13th. Register for the caravan here:

Friday, October 14th – VIP Reception at the Zentrum

Enjoy a distinguished evening amongst BMW greatness. The Ultimate Driving Museum and Performance Center will be honoring the first Director of M Motorsport, Jochen Neerpasch. Although Jochen himself regretfully can’t make it stateside, we’ll still honor him in spirit at our evening celebration. The feature of the night will be a panel discussion with driver Eddie Cheever, star of Neerpash’s revolutionary BMW Junior Team campaign and BMW wheelman Bill Auberlen. The talk will be moderated by Tom Plucinsky, VP of BMW Product Communications.

There will be heavy hors d’oeuvres, beer and wine, door prizes and more. Limited tickets are available for the one and only M Anniversary Celebration, don’t delay in getting yours. $195 per person.


Saturday, October 15th – The Ultimate Driving Museum and BMW Performance Center

The celebration continues on Saturday at the BMW Performance Center! The schedule of events includes:

  • Driving events on our closed course with pro instruction.
  • Chance to purchase rides in classic BMW racecars.
  • Collection of rare M vehicles and racecars on display and running on track.
  • Beer, brats and pretzels for on-site purchases.
  • Special M Celebration display at the Performance Center.

9AM–12PM: “The Power of M: Celebrating 50 Years”

  • Vehicles will be on display at the Performance Center.

8–10AM: BMW M Anniversary Driving Session 1 

  • Located at The BMW Performance Driving School. 

10AM–12PM: BMW M Anniversary Driving Session 2 

  • Located at The BMW Performance Driving School. 

Choose your session: $135 per person, includes admission to afternoon festivities. Limited space available. 


12–2PM: Lunch!

  • Lunch break with brats and pretzels available for purchase, complete with a side dish of interviews, photo ops, and autographs with our BMW celebrities.

2–5PM: “Power of M Exhibition”

  • Watch history roar to life on the Performance Center track as our M exhibit cars make their appearance!
  • Charity rides will be available for an additional charge, with the proceeds benefiting the BMW CCA Foundation.

$35 per person for standard event admission.


Sunday October 16 M Chapter Event

Come join the M Chapter at BMW CCA Headquarters for an M Chapter Cars and Coffee from 8 to 11 a.m. Many M cars will be on display including some surprises from BMW NA and the BMW Performance Center.

After Cars and Coffee on Sunday, October 16th, the M Chapter will host an exclusive drive (registration required) on some amazing back roads from 12 to 4 p.m.

Register here for the M Chapter driving tour:


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  1. […] NA recently released the following information regarding the upcoming M Anniversary Celebration. Note that the all-new 2023 BMW M2 and the first-ever BMW XM will be on public display for the […]


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