• Runs from May 1, 2024 till January 18, 2025
  • 30+ rare and significant MINIs on display
  • Located in Greer, SC.
  • The Ultimate Driving Museum is a division of the nonprofit BMW CCA Foundation
  • Presenting Sponsor- MINI USA
  • Associate Sponsors – The Tire Rack, and Continental Tire
  • Partner Sponsors – Coco Mats, FCP Euro, BMW Performance Center

Greer, S.C. (4/15/2024) – Titled MINIs To The Max: 65 Years of Spirited Adventures, the newest exhibit from The Ultimate Driving Museum will celebrate MINI’s heritage, the vehicle range including motorsport, unique special editions, their passionate owners, and provide a look into the future of the MINI brand. The nine-month long exhibition will open May 1, 2024 and welcomes all to include the Museum in their travels.

In 2024, MINI will be celebrating 65 years of fun and innovation as well as the unveiling of the next all-new generation of the model range. The original Mini first launched in 1959 is considered an icon of 1960s British popular culture. Its innovative space-saving transverse engine and front-wheel drive layout allowed 80% of the vehicle’s overall footprint to be used for passengers and luggage. In the process Mini inspired an entire generation of car makers to follow suit.

The Mini’s light weight design and creative use of space with its wheels at the far corners made it the definitive “fun-to-drive” car with unexpected performance potential. As a result, Mini established itself with a rich heritage of performance in race and rally series, winning the Monte Carlo Rally in 1964, 1965, and 1967. Today MINI continues its racing heritage in the TC America Touring Car Series. After acquiring MINI as part of the Rover Group in 1994, the BMW Group launched the new MINI in 2001, drawing inspiration from the original two-door design and bringing significant performance improvements to the brand.

“The cars submitted and selected for display in the MINIs To The Max exhibit are nothing short of impressive. The passion and enthusiasm that is exhibited by MINI owners is contagious and we hope to portray the fun and excitement of MINI and its owners through this exhibit.” says Bruce Hazard, Head of the Exhibit Committee, and Archival Trustee for The BMW CCA Foundation.

 Opening Events, Registration, and Attending the MINIs To The Max Exhibit

 In celebration of the MINI enthusiast community, The Ultimate Driving Museum will be holding an Opening Ceremony on April 30, 2024 with limited spaces available, an Open House welcoming the MINIs On The Dragon attendees on May 1, 2024, and an Open House welcoming The Vintage attendees on May 17, 2024. All are invited to attend, please see https://theultimatedrivingmuseum.org/events/ for more information on registering for these events.

Registration to attend one of the opening events is not necessary to experience the MINIs To The Max exhibit. The Ultimate Driving Museum is open Monday through Friday 9am-5pm, and Saturday 10am-4pm, with last admission one hour before close. To see pricing, to purchase tickets online, or see about membership,  see https://theultimatedrivingmuseum.org/about/plan-your-visit/ for more information.

The MINIs To The Max: 65 Years of Spirited Adventures exhibit is made possible by our gracious sponsors. The exhibit is presented by MINI USA, and Associate Sponsors include The Tire Rack and Continental Tire, and are supported by Coco Mats, FCP Euro, and the BMW Performance Center

 About The Ultimate Driving Museum

The Ultimate Driving Museum is a division of the BMW Car Club of America Foundation, an enthusiast-powered nonprofit, working in partnership with its donors, corporate partners, and the 55,000-plus members of the BMW Car Club of America. It is not a subsidiary or program of MINI USA, BMW AG or BMW North America, although they are strong partners. The Foundation’s shared mission is to help young drivers learn car control in real-world situations through the Tire Rack Street Survival program and celebrate the heritage of BMW Motorcars through its Museum, Archive, and Preservation programs. The BMW CCA Foundation operates the world’s second-largest BMW museum and archive, on seven acres adjacent to the BMW Performance Center in Greer, South Carolina.

BMW Car Club of America Foundation

home of:

The Ultimate Driving Museum

190 Manatee Ct, Greer, SC 29651

Tel: 864-329-1919

Email: info@bmwccafoundation.org

Website: https://theultimatedrivingmuseum.org/

Hours: Monday – Friday 9 am – 5 pm, Saturday 10 am – 4 pm

Facebook: https://www.facebook.com/bmwccafoundation/

Instagram: https://www.instagram.com/bmwccafoundation/

YouTube: https://www.youtube.com/channel/UC5DPvsw1DB9IEYpldy6-HPw



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