BMW CCA Foundation Power of M

The BMW CCA Foundation’s newest exhibit, “The Power of M: Celebrating 50 Years,” will roar into the Ultimate Driving Museum in May 2022. You’re invited to be one of the first to see this exceptional collection of BMW M cars (and the first M motorcycle), celebrating 50 years of BMW’s dedication to the high performance represented by the M badge.

On display will be 25 unique cars including the 1972 3.0CSL Batmobile, a 3.0CSL race car, an M1 Procar, an E36 M3 LTW, an E30 M3 DTM, and many newer M models. You’ll also have the first-ever M motorcycle from BMW Motorrad, the M1000 RR.

BMW CCA Foundation exhibits are always car-enthusiast-friendly. Take photos and post them on your favorite social-media apps and sites. Don’t forget to tag us with the hashtags #TheUltimateDrivingMuseum and #ThePowerofM.

“The Power of M” opens to the public May 16. For BMW M fans we also have three special events coming up May 13, May 14, and May 20.

May 13: Friday 6:00 pm to 9:00 pm

This private reception is a must for passionate M fans. Join us for a discussion of the M product development with our former Motorsport managers—Erik Wensberg, Larry Koch, and Matt Russell, along with BMW NA’s VP of Product Communications, Tom Plucinsky, who will share the nuances of US gray market development and how the US became the largest market for M cars. All attendants are also granted free access to the exhibit’s grand opening on Saturday before it opens to the public. Tickets for this exclusive event may be purchased here.

May 14: Saturday 10:00 am to 4:00 pm

This is your chance to be among the first to see “The Power of M: Celebrating 50 Years”! Join us for a special day to preview the exhibit before it opens to the public on Monday, May 16. Tickets may be purchased here.

May 20: Friday 10:00 am to 4:00 pm

Join us for The Vintage Open House! Registration is open here.


“The Power of M: Celebrating 50 Years” will be open from May 16, 2022 through January, 21, 2023. Museum hours are 9:00 a.m. to 5:00 p.m. Monday through Friday and 10:00 a.m. to 4:00 p.m. on Saturdays. The last guest admittance is one hour before closing.

This special exhibit is held in loving memory of our dear M patron and friend Eric Keller, principal of Enthusiast Auto Group (EAG) of Cincinnati, Ohio. Keller always fanned the flames for M passion by brokering exceptional M cars for many of us. Come sign his commemorative banner, to be given to his family after the exhibition is finished.

As always, our museum gift shop will have a wide variety of unique “The Power of M” exhibition books, posters, and merchandise to fuel your BMW obsession.

“The Power of M: Celebrating 50 Years” is presented by the Tire Rack and generously supported by Continental Tires, BMW Value Service, BMW M Performance Parts, FCP Euro, Liqui Moly, Century BMW, the Werk Shop, Coco Mats, BMW of North America Product Communications and Heritage, the BMW Performance Center, Hagerty, and Enthusiast Auto Group (EAG).




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