Congratulations to Everglades Chapter member Phoenix Lancelot, our first two-time champion of Shell Fill-Up Friday! Lancelot won back in April with a shot of his 540i, and then locked in another $25 Shell gift card this week with a follow-up post from his local Shell station. So yes, keep posting those #FillUpFriday shots, because you can win more than once!

Asked what ignited his passion for the BMW brand, Lancelot says, “I’ve been a BMW fan all my life. I would say that I really got into the brand when the BMW E46 M3 concept came out; I remember having pictures up on my computer, wishing to own it one day.”

Lancelot joined the BMW CCA in 2014 after hearing about the club from his dealer, Steve Thomas BMW, and on He’s enjoyed the club and member perks so much that he’s just upgraded to a lifetime membership! “The generous rebates have made purchasing a BMW easier, and I love Roundel magazine as part of the membership,” he says.

As always, thank you, Phoenix, for your support of the club—and for your participation in Fill-Up Friday!—Chris Hennecy

Want to win a $25 Shell Gift Card?

Every Friday, Shell and the BMW CCA will be awarding a BMW CCA member a $25 Shell V-Power NiTRO+ gift card. For a chance to win, all you have to do is post a picture to Instagram of your car being fueled up at Shell with the hashtags #fillupfriday, #bmwccashell, #fuelrewards, and #shell_ontheroad. We’ll announce the winner on Instagram, Facebook, and BimmerLife every Friday. Good luck, everyone!




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