Registration will open on Monday, June 15, at 12:00 noon EDT / 9:00 a.m. Pacific for O’Fest Forever presented by Michelin. This year’s O’Fest will be held in Palm Springs, California, September 15–19. The host driving venue is, of course, the BMW Performance Center West, and the host hotel will be the beautiful La Quinta Resort & Spa. Attendees can look forward to all of the traditional events, including tech talks, receptions, a vendor hall, themed dinners, a car show, driving tours, a TSD rally, driving programs at the BMW Performance Center, and much, much more!

The BMW Performance Center will again offer a Ladies’ driving program on the first day of the event, Tuesday, September 15, for $249 and a half-day driving program on Thursday, September 17, for only $99. New this year: The Performance Center will add a full-day Club M School to the lineup on Friday for $765. All of these programs were wildly popular last year, and filled quickly. When registration opens, you’ll definitely want to sign up early!

During O’Fest, the La Quinta Resort & Spa will offer room rates starting at $139 a night—and we’ve negotiated a reduced resort fee of $10 per night (normally $30). The resort fee includes self-parking and valet parking, unlimited use of the fitness club, all pools, in-room coffee and tea, high-speed WiFi, on-resort shuttle transportation, and use of the golf driving range. Please note: You must be registered for O’Fest to reserve a room.

First time to Palm Springs? You are in for a real treat—there’s no better way to experience the area than with your fellow BMW enthusiasts! The desert will delight you with its beauty and variety. Set your own agenda, from driving events to local highlights such as architectural tours—you’re at the epicenter of Mid-Century Modern, after all!—Native American art, hiking, museums, shopping, and more! Or simply enjoy the desert and relax at the La Quinta’s award-winning spa, with its many pools. There’s no denying that this is a great getaway for couples and families.

A preview of the event schedule and fees are available at the preceding links. You can also learn more about specific events and lodging at Make sure to bookmark the official registration page for quick access once registration opens on Monday, June 15, at 12:00 noon EDT / 9:00 a.m. Pacific! Make plans now to celebrate all things BMW with us in Palm Springs this September.—Chris Hennecy



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