Congratulations to Everglades Chapter member Phoenix Lancelot, who was this week’s Shell Fill-Up Friday winner! “I only feed bae the good stuff,” said Phoenix on his winning Instagram post.

Phoenix joined the BMW CCA in 2014 after hearing about the club from his dealer, Steve Thomas BMW, and on He’s enjoyed the club and member perks so much that he’s just upgraded to a lifetime membership!

When asked what made him want to join us, Phoenix said, “I joined the club because of the amazing benefits. I took advantage of the BMW CCA Membership Reward Rebate Program when I bought my 540i; BMW USA sent me a check for $1,000! Most people are not even aware that you can get discounts on XPEL wraps, Griot’s Garage car-care products, KW suspensions, M Performance Driving Schools, and so much more.”

As always, thank you, Phoenix, for your support of the club—and for your participation in Fill-Up Friday!—Chris Hennecy

Want to win a $25 Shell Gift Card?

Every Friday, Shell and the BMW CCA will be awarding a BMW CCA member a $25 Shell V-Power NiTRO+ gift card. For a chance to win, all you have to do is post a picture to Instagram of your car being fueled up at Shell with the hastags #fillupfriday, #bmwccashell, #fuelrewards, and #shell_ontheroad. We’ll announce the winner on Instagram and BimmerLife every Friday. Good luck, everyone!




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