The 2025 SRO GT4 America season opened with a pair of races at Sonoma Raceway and BMW teams came...
BMW News
The SRO Motorsports Group America series opened their 2025 season at Sonoma Raceway in California this past weekend of...
The new BMW R 12 G/S: Classic enduro design inspired by the legendary BMW R 80 G/S. Ideal ergonomics for...
BMW Group Classic publishes digital historical model overviews for use by the general public and supplements the recently revised BMW...
We’ve all seen BMWs modified with new body parts and elements to look fresh, look sporty, or look aggressive....
While BMW’s newest engineering marvels may not have color changing panels, they are the first Ultimate Driving Machines from...
BMW Car Club enthusiasts have long known of the appeal of BMW’s wagon offerings, dubbed the Touring models. But...
If it’s variety and racing action you want, you’ll see plenty of it on an SRO race weekend. The...
The Schubert Motorsport team will return to the DTM series with a pair of M4 GT3 EVOs, which is...
50 Stories for 50 Years Chapter 9: “A New Chapter for BMW Motorrad: BMW NA takes over from Butler & Smith”
BimmerLife Contributor, , BMW News, MotorradShortly after taking over U.S. sales of BMW automobiles from independent distributor Max Hoffman in 1975, BMW of North...
On March 1, 2005, BMW Group Plant Leipzig went on stream – with series production of the fifth-generation BMW...
For the past 50 years, the BMW Art Car series has provided artists fascinated by automobiles with a perfect...
BMW has already previewed the new i3, which will switch to the Neue Klasse platform instead of sticking to...
The BMW Kidney Grille Through Time 1933-2025
BimmerLife Contributor, , BMW News, Community, FeaturedSince 1933, almost every BMW front has featured a twin-kidney grille. Though the design has changed over time—becoming smarter...
Technology-open innovations, consistent electrification of the model range, and the upcoming launch of the Neue Klasse were the dominant...
The IMSA WeatherTech SportsCar Championship held its second race of the year on Saturday, with the 12 Hours of...
The IMSA Michelin Pilot Challenge series held its second race of the season at Sebring on Friday, a two-hour...
Shell and BMW M Motorsport Renew and Expand Partnership
BimmerLife Contributor, , BMW News, MotorsportSince the 2015 season, Shell and BMW M Motorsport have been partners and celebrated many successes. The collaboration is...
BMW Group Classic publishes digital historical model overviews for the general public and supplements the recently revised BMW Group...
In a new press release, BMW focuses on the new “digital nervous system” and the four “Superbains” to be...
BMW Receives High Marks From Consumer Reports
W. Len Rayburn, , BMW News, Community, Featured, ReviewsWhile you won’t see a BMW roundel in Robb Report’s 2025 Car of the Year issue for the first...
50 Stories for 50 Years Chapter 7: “Replacing an Icon: The First 3 Series Arrives in the US”
BimmerLife Contributor, , BMW News, CommunityWhen BMW of North America took over sales and distribution from Max Hoffman on March 15, 1975, the 2002...
Random Vandals Racing has become a competitive race team over the last few seasons, headed by Team Principal Paul...
The SRO GT World Challenge Europe championship gets many more entries than the SRO GT World Challenge America championship,...
50 Stories for 50 Years Chapter 6: “The Ultimate Ad Slogan: BMW becomes the Ultimate Driving Machine”
BimmerLife Contributor, , BMW NewsWhat makes a great ad slogan? It should be catchy, for one thing. Think: “Just Do It,” “Where’s the...
Register for Bimmer Invasion in West Palm Beach!
BimmerLife Contributor, , BMW News, Community, Events, Featured, LifestyleGet ready for an epic BMW tuner show on Saturday, April 5, 2025, at the Invasion of West Palm...
According to the online magazine The Verge, BMW has high hopes for its Neue Klasse, which will heavily rely on...
According to J.D. Power, in 2024, owners of electric vehicles have become more satisfied with their vehicle experiences, with...
BMW M Team WRT had a strong start to the FIA World Endurance Championship (WEC) season in Qatar, finishing...
Turner Motorsport driver Jake Walker had a perfect weekend at the VP Racing SportsCar Challenge event at Circuit of...