Despite everything going on in the world, BMW continues to prove it’s a stable brand and popular with buyers....
BMW News
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 16: “BMW Manufacturing: Commitment to America”
Jackie Jouret, , BMW News, CommunityNote: This article was written for BMW by Jackie Jouret, who also serves as Features Editor for BMW Car...
BMW’s legendary Art Car series is going on a world tour to celebrate 50 years of the project that...
You’ve read about the new Heart of Joy and the other Superbrains of the BMW Vision Neue Klasse vehicles...
The FIA World Endurance Championship (WEC) held the second race of the season at the beautiful Imola circuit in...
The SRO GT World Challenge Europe (GTWCE) season opened last weekend of April 19-20, 2025, with a six-hour endurance...
After competing in the two longest races of the year in Florida at Daytona and Sebring, the IMSA WeatherTech...
New 1,300 cc Boxer Roadster with 145 hp and 110 lb-ft of torque. Optional ASA Automatic Shift Assistant....
Justin Rothberg Goes Two For Two In SRO GT America At Long Beach
David Haueter, , BMW News, MotorsportJustin Rothberg came into this year’s SRO GT America championship as a favorite to win the drivers championship after...
BMW Sound Design Studio develops all-new sound concept for next generation of BMWs. BMW Operating System X enables...
BMW of North America Officially Began Operations in the U.S. on March 15, 1975. Ribbon Cutting Ceremony Marks the...
Motor1 Interviews Adrian Van Hooydonk: BMW Design Changing
BimmerLife Contributor, , BMW News, CommunityIn a recent interview with Motor1.com, BMW Group Design Director Adrian Van Hooydonk talks about the magnitude of design...
BMW M Motorsport Striving For 21st Overall Win At 2025 ‘Ring 24 Hour
David Haueter, , BMW News, MotorsportOn the weekend of June 21-22 2025, dozens of cars will line up on the starting grid at the...
The race teams competing in the SRO GT World Challenge Europe series in 2025 were busy in March preparing...
Three Wins & Eight Podiums For BMWs In Sonoma GT4 America Races
David Haueter, , BMW News, MotorsportThe 2025 SRO GT4 America season opened with a pair of races at Sonoma Raceway and BMW teams came...
The SRO Motorsports Group America series opened their 2025 season at Sonoma Raceway in California this past weekend of...
The new BMW R 12 G/S: Classic enduro design inspired by the legendary BMW R 80 G/S. Ideal ergonomics for...
BMW Group Classic publishes digital historical model overviews for use by the general public and supplements the recently revised BMW...
We’ve all seen BMWs modified with new body parts and elements to look fresh, look sporty, or look aggressive....
While BMW’s newest engineering marvels may not have color changing panels, they are the first Ultimate Driving Machines from...
BMW Car Club enthusiasts have long known of the appeal of BMW’s wagon offerings, dubbed the Touring models. But...
If it’s variety and racing action you want, you’ll see plenty of it on an SRO race weekend. The...
The Schubert Motorsport team will return to the DTM series with a pair of M4 GT3 EVOs, which is...
50 Stories for 50 Years Chapter 9: “A New Chapter for BMW Motorrad: BMW NA takes over from Butler & Smith”
BimmerLife Contributor, , BMW News, MotorradShortly after taking over U.S. sales of BMW automobiles from independent distributor Max Hoffman in 1975, BMW of North...
On March 1, 2005, BMW Group Plant Leipzig went on stream – with series production of the fifth-generation BMW...
For the past 50 years, the BMW Art Car series has provided artists fascinated by automobiles with a perfect...
BMW has already previewed the new i3, which will switch to the Neue Klasse platform instead of sticking to...
The BMW Kidney Grille Through Time 1933-2025
BimmerLife Contributor, , BMW News, Community, FeaturedSince 1933, almost every BMW front has featured a twin-kidney grille. Though the design has changed over time—becoming smarter...
Technology-open innovations, consistent electrification of the model range, and the upcoming launch of the Neue Klasse were the dominant...
The IMSA WeatherTech SportsCar Championship held its second race of the year on Saturday, with the 12 Hours of...