In 1975, Ammirati & Puris proclaimed BMW “The Ultimate Driving Machine,” setting off one of the greatest ad campaigns...
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Looking for the perfect Father’s Day gift? Give him a trip on the Bourbon Trail!
BimmerLife Contributor, , Community, Events, LifestyleGive him the gift he will truly enjoy! Register today for BimmerLife Rendezvous: Bourbon Trail 2025 June 12-15, 2025...
First, let me follow up on something from my “Springtime Odds and Ends” piece a few weeks ago. The...
The FIA World Endurance Championship (WEC) held their third round of the year this past weekend of May 10,...
Forget Minecraft. The Real Fun Is Found With Vintage BMW OEM Accessory Configurators.
W. Len Rayburn, , BMW News, Community, LifestyleEver want to look back a couple of decades and pretend you’re configuring a brand new late 90s or...
BMW 50 Years: Sponsoring the Olympic Torch Relay in Atlanta 1996
BimmerLife Contributor, , BMW News, CommunityIt’s always nice to be first, but being second can be just fine, too—especially when it yields a high-visibility...
Samantha Tan Extends BMW M Motorsport Global Ambassador role for 2025 and 2026.
BimmerLife Contributor, , BMW News, Community, MotorsportBMW of North America, LLC announced on May 1, 2025, that Samantha Tan, the 27-year-old Asian-Canadian driver and co-owner...
After the two longest races of the year at Daytona and Sebring, followed by the shortest race of the...
As part of preparing my 255,000-mile 1998 M3 for a 500-mile road trip to The Vintage in Asheville, North...
While profits were down compared to 2024, BMW managed to meet expectations for revenue in the first quarter of...
Hear From 2024 Winners of the BMW CCA Dream Car Contests
BimmerLife Contributor, , BMW News, Community, Events, LifestyleEvery year, BMW CCA members turn their dreams into reality through the Dream Car Raffle – and 2024 was no exception. 2024 Grand...
Admittedly, I checked the calendar and then the press release posting date to see if April 1st was involved...
Like BMW M in the U.S.? Credit the BMW Car Club of America
BimmerLife Contributor, , BMW News, CommunityIn the latest of BMW NA’s 50th Anniversary articles, the BMW Car Club of America’s member enthusiasts are largely...
BMW Celebrates Seven Million BMWs Assembled in the U.S.
BimmerLife Contributor, , BMW News, CommunityBMW Manufacturing is celebrating a historic milestone this month as the seven millionth BMW rolled off the assembly line...
If I were to measure the progress of closing my service business by the number of industrial spaces I...
I’m flirting with the idea of selling the Bavaria, so I brought the old girl back from the Monson...
The GT World Challenge Europe Sprint Cup championship held their first pair of races at the Brands Hatch circuit...
We already knew that BMW M Motorsport was coming out with a new M2 race car, but they officially...
This M3 Didn’t Roll Off the Line. It Landed The wait is almost over. The BMW CCA 2025 Dream...
Mixing It Up at the BimmerLife MiX Enthusiast Weekend!
Kyle van Hoften, , BMW News, Community, Events, Featured(We’d like to thank XPEL for sponsoring this column covering the BimmerLife MiX Enthusiast Weekend presented by Continental Tire.)...
Last week, I explained how I was ready to charge up the resurrected a/c in the FrankenThirty, but found...
2025 South Carolina Teacher of the Year Will Drive BMW X5
BimmerLife Contributor, , BMW News, CommunityCorey Bedenbaugh Named 2026 South Carolina Teacher of the Year. Spartanburg, S.C.- State Superintendent of Education Ellen Weaver announced on...
The Tire Rack BMW CCA Club Racing series announced in April that Mirril McMullen will become chairman of the...
Racing Lines | BMW CCA Club Racing History: The Series Goes National
Brian Morgan, , Community, MotorsportAs the Tire Rack BMW CCA Club Racing series turns 30, we will run stories of historical interest over...
GT World Challenge Wins For Random Vandals, Turner Motorsport At COTA
David Haueter, , BMW News, MotorsportThe SRO GT World Challenge America and GT America series competed at Circuit of the Americas (COTA) this past...
The SRO GT4 America series raced at Circuit of the America’s (COTA) in Texas this past weekend of April...
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 16: “BMW Manufacturing: Commitment to America”
Jackie Jouret, , BMW News, CommunityNote: This article was written for BMW by Jackie Jouret, who also serves as Features Editor for BMW Car...
Despite everything going on in the world, BMW continues to prove it’s a stable brand and popular with buyers....
BMW’s legendary Art Car series is going on a world tour to celebrate 50 years of the project that...
You’ve read about the new Heart of Joy and the other Superbrains of the BMW Vision Neue Klasse vehicles...
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BMW To Offer Only One Model of XM for 2026 June 11, 2025
Available exclusively as the XM Label – the most powerful road vehicle ever produced by BMW M. New...
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Ready For BMW CCA Festorics 2025? June 11, 2025
Are you ready for BMW Car Club of America’s Festorics at Turn Five, presented by Continental ...
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The Incredible True Story of Birgit the Wunder Bavaria June 9, 2025
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Jake Walker Wins At Mid-Ohio June 9, 2025
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BMW NA 50th: Z3 Roadster Brings Fun from Spartanburg June 9, 2025
In the 1930s, the sporty and sophisticated 328 made BMW synonymous with roadsters. Sixty years later...
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BMW Will Keep Making the Manual Z4 June 9, 2025
With a reported rise of 29% for BMW Z4 sales last year, BMW has stated that it will continue making ...
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Turner Motorsport Wins Michelin Pilot Challenge At Mid-Ohio June 9, 2025
The Michelin Pilot Challenge series visited the Mid-Ohio Sports Car Course in Ohio this past weekend...
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Dream Car: Win A Continental Tire Certificate June 9, 2025
The BMW CCA 2025 Dream Car Raffle is well underway! One lucky BMW CCA member will win a stunning 202...
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Featured News
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Appreciating a Plain Old E46 June 9, 2025
Sometimes, the best things in life hide in plain sight. One of the greatest cars I’ve had this dec...
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Heading North For Spring Break June 2, 2025
When my wife suggested a road trip to Niagara Falls and Toronto for our kids’ spring break in mid ...
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BMW Safety Achievements: A Timeline May 27, 2025
June is National Safety Month and BMW, while it doesn’t wear its crash protection and avoidance ac...