The BMW Group in the U.S. is donating $1 million to the American Red Cross Disaster Relief Fund to support those impacted by the Los Angeles wildfires. The company is a long-standing partner of the American Red Cross and remains committed to supporting the organization’s work to care for the people impacted by disasters.

“The BMW Group has very close ties to California and especially in the Los Angeles area where many of our associates live and work in our regional offices and our design center, in addition to many dealers in the community,” said Sebastian Mackensen, President & CEO, BMW of North America. “Our thoughts are with everyone who has been affected by the California wildfires, the firefighters who are giving their all, and the organizations who are working so hard to support them all.”

BMW’s financial donation will further enable the American Red Cross to provide immediate needs to many affected by the fires. Anyone interested in supporting the American Red Cross’s relief efforts in California can do so by visiting redcross.org, calling 1-800-RED CROSS (800-733-2767), or texting the word CAWILDFIRES to 90999 to make a donation.

“The Red Cross is working around the clock to provide help and hope to people across the country impacted by disasters big and small, including wildfires, floods and other crises,” said Cliff Holtz, President and CEO of the American Red Cross. “We cannot thank BMW enough for their tremendous generosity as we work together to offer critical relief and comfort to families and communities in dire need.”

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FROM THE AMERICAN RED CROSS

The two massive fires that destroyed more than 17,000 structures in California are almost out, but for those impacted, recovery is just beginning. The American Red Cross is working around the clock to support them, and alongside our partners, we’ll continue to be there for weeks and months to come.

Hundreds of Red Crossers are providing support in California for those coping with the wildfires, including some 450 people staying in emergency shelters. So far, the Red Cross has provided more than 12,600 overnight stays in shelters and, with our partners, more than 115,000 meals and snacks. As communities reopen, Red Crossers are there with support including cleaning supplies, flashlights, face masks, gloves, water, and other essentials. More than 62,000 relief items have already been provided.

The Red Cross is providing financial assistance to residents who lived within the fire perimeters of Eaton, Palisades, Hurst, and Kenneth as defined by Cal OESIf you receive a call, text or email from the Red Cross, please follow the instructions provided in the message. If you lived within the fire perimeters and aren’t sure you received a message, please call 1-800-RED CROSS (1-800-733-2767) to sign up. To learn more about financial assistance, please visit redcross.org/gethelp.


HOW YOU CAN HELP

Help people affected by wildfires in California in 2025 by visiting redcross.org, calling 1-800-RED CROSS (800-733-2767) or texting the word CAWILDFIRES to 90999 to make a donation. Your donation enables the Red Cross to prepare for, respond to and help people recover from these disasters.

The combination of wildfires and dangerous winter weather has led to Red Cross blood drive cancelations and the loss of several thousand lifesaving blood donations. Donors of all blood types — particularly type O negative blood donors and those giving platelets — are needed to help save lives. Where it is safe to do so, we encourage people to schedule a blood donation appointment by using the Red Cross Blood Donor App, visiting RedCrossBlood.org or calling 1-800-RED CROSS (1-800-733-2767).

Our team is working through a high volume of volunteer applications. To get involved, go to https://www.redcross.org/volunteer and sign up today so we can connect you with specific areas of need in your community.

Red Cross shelters cannot accept donations of goods at this time. Please call 211 or visit https://211la.org/LA-Wildfires to find out which organizations are accepting these types of donations. Due to health code regulations, Red Cross shelters cannot accept donations of homecooked meals or food items not prepared in a commercial kitchen.

 

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