When the 75th Cannes International Film Festival opens on May 17, 2022, BMW will play a prominent role. For the first time, the BMW Group has partnered with the world’s most renowned film and art festival to provide the official festival fleet, supplying 163 electrified vehicles.
“The partnership with BMW points exactly in the direction in which the Cannes International Film Festival would like to develop in order to meet its responsibility towards climate challenges,” explains Samuel Faure, responsible for the festival’s partnerships. “BMW is an iconic brand that has been very present in many films for decades, symbolising elegance, performance and luxury, while also being one of the pioneers of electrification. We’ve noticed a strong demand for electric vehicles during the festival in recent years and in BMW we’ve finally found a partner who can meet it.”
As part of the new partnership, BMW is offering international guests, VIPs and stakeholders the unique opportunity to experience the extensive fleet of premium electric vehicles up close. The BMW Group will be in charge of transfers between the airport, various event locations and hotels with exciting and varied models such as the BMW iX, BMW i4 or BMW iX3.
BMW’s i7 Mobile Theater
However, the movie star of the festival will be the new, literally cinematic BMW i7. These new BMWs feature a 31.3 inch BMW Theatre Screen, featuring a panoramic 8K resolution display that transforms the rear seats into a moving movie theater. Three of these new all-electric sedans will be on the road in the city as part of the partnership, while one of the shiny new cars will be on display in the entrance hall of a hotel on Boulevard de la Croisette.
“The film festival and the BMW i7 with its large theatre screen are a perfect match and complement each other, especially as our commitment to the film business has a long tradition”, said Jens Thiemer, Senior Vice President Customer & Brand of BMW AG. “The International Film Festival is also an important platform for us because our target group is right here now. And it is very close to our hearts to bring more sustainability and luxury to the festival through our electric fleet.“