If you’ve ever been to BMW Performance Center West, located in Thermal, California you’ve likely noticed the airport situated directly to the north an adjacent plot of land. While the sound of burning rubber and BMW M engines is typically enthralling at BMW PCW, it is often punctuated by the sound of jet engines above, as private and chartered aircraft arrive and depart from the Coachella Valley.
This week, Desert Jet, a full-service business aviation company based in Greater Palm Springs, announced an exclusive collaborate partnership with BMW Performance Center West, which, “enables visiting pilots and their passengers who utilize the executive FBO (fixed-based operator) facility, Desert Jet Center, at the Jacqueline Cochran Regional Airport (KTRM) in Thermal, an opportunity to discover the unique driving experience just minutes away. Likewise, executives and individuals flying into the area to get behind the wheel of the Ultimate Driving Machine begin their ultimate experience when they land at our executive FBO.”
“We are looking forward to our partnership with Desert Jet to see their customers and crew members go from flying right over our track, to behind the wheel of a BMW M vehicle,” said Matt Misko, operations manager at BMW Performance Center West. “If you have ever wanted to experience a real BMW M race car firsthand, or learn how to do those cool film stunt driving moves in Mini John Cooper Works, or even learn or improve on your car handling skills then the BMW Performance Center West in Thermal, California is the only destination for you.”
“We are thrilled with our partnership with BMW Performance Center West,” said CEO of Desert Jet Jared Fox. “Our ability to co-brand delivers an ultimate driving and flying experience to our shared client base traveling to the Coachella Valley. We look forward to developing more unique opportunities that benefit our clientele, partner, and Desert Jet.”
Specific details as to how the collaboration works have not been divulged, but if you’re looking for one of the most exclusive and comfortable ways to facilitate a trip out to BMW Performance Center West, the partnership with Desert Jet seems like it could be an excellent choice.—Alex Tock
[Photos courtesy BMW AG, Desert Jet.]