Our friends at Bloomberg report that BMW has adapted some of it’s self-driving technology to help swimmers get an edge.

“Bayerische Motoren Werke AG, or BMW, is using technology originally developed for its autonomous driving systems to help Olympic swimmers scrutinize the minutiae of their form and technique to improve performance. The same LED lights BMW uses in its cars to identify pedestrians and other vehicles are put on swimmers’ limbs to analyze different elements of kick and pull.”

Read the full story here.

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