BMW of North America’s customers have always been more performance-minded than their counterparts in other markets, but the cars...
Featured
BMW Reveals 2026 BMW M850i Edition M Heritage
BimmerLife Contributor, , BMW News, Community, FeaturedSince its North American debut on the misty coast of Monterey, CA, in 2018, the BMW 8 Series Gran...
To compete successfully at the top levels of motorsport, you need more than well-developed machinery. You also need well-developed...
Free time has been fleeting this summer, but it’s essential to take advantage of the moments. Last month, my...
Although invented in France, V8 engines have been indelibly associated with American cars—and American tastes—since 1914, when Cadillac introduced...
BMW NA and Petersen Automotive Museum Celebrate 3 Series With Exhibit
BimmerLife Contributor, , BMW News, Events, FeaturedBMW of North America in partnership with the Petersen Automotive Museum announced the opening of “The Ultimate Racing Machine....
Is it an imposter? An imitation? A tribute? One thing is for certain—CCA Member Raphy Valdez’s 2010 Crimson Red...
It’s been a few months since I’ve written about scaling down my car business. Here’s a sit-rep: besides my...
THE CLOUD at BMW’s Welt Isn’t Digital. It’s Delicious.
W. Len Rayburn, , BMW News, Community, Featured, LifestyleOn June 27, 2025, visitors could finally actually visit THE CLOUD (full capitalization is apparently required). It’s not some...
It’s not just on the car; it’s in the cars. Turner Motorsport uses the same LIQUI MOLY motor oils...
Petersen Automotive Museum Celebrates 50 Years of the BMW 3 Series in Motorsports
Kyle van Hoften, , BMW News, Community, Events, Featured, Lifestyle, MotorsportIf you are in the Southern California area, include “visit the Petersen Automotive Museum” on your must-do list and...
Sometimes, the best things in life hide in plain sight. One of the greatest cars I’ve had this decade...
When my wife suggested a road trip to Niagara Falls and Toronto for our kids’ spring break in mid...
June is National Safety Month and BMW, while it doesn’t wear its crash protection and avoidance achievements on its...
ALPINA Exhibition Opens to Record Numbers at The Ultimate Driving Museum
Kyle van Hoften, , BMW News, Community, Events, FeaturedMaybe borrowing a line from a Seinfeld episode, “yes, they’re real, and they’re spectacular.” They’re twenty-five ALPINA cars–all very...
As part of preparing my 255,000-mile 1998 M3 for a 500-mile road trip to The Vintage in Asheville, North...
If I were to measure the progress of closing my service business by the number of industrial spaces I...
Mixing It Up at the BimmerLife MiX Enthusiast Weekend!
Kyle van Hoften, , BMW News, Community, Events, Featured(We’d like to thank XPEL for sponsoring this column covering the BimmerLife MiX Enthusiast Weekend presented by Continental Tire.)...
You’ve read about the new Heart of Joy and the other Superbrains of the BMW Vision Neue Klasse vehicles...
BMW Sound Design Studio develops all-new sound concept for next generation of BMWs. BMW Operating System X enables...
As I’ve spooled down my car business (closing the service shop and moving the dealership to a small office...
While BMW’s newest engineering marvels may not have color changing panels, they are the first Ultimate Driving Machines from...
BMW CCA Motorsports & Mascara 2025 Celebrates International Women’s Day
BimmerLife Contributor, , Community, Events, Featured, LifestyleMotorsports & Mascara 2025, powered by Hagerty, the BMW CCA celebrates International Women’s Day Contributors: Ginny Denton, Melissa Dobson,...
The BMW Kidney Grille Through Time 1933-2025
BimmerLife Contributor, , BMW News, Community, FeaturedSince 1933, almost every BMW front has featured a twin-kidney grille. Though the design has changed over time—becoming smarter...
BMW Receives High Marks From Consumer Reports
W. Len Rayburn, , BMW News, Community, Featured, ReviewsWhile you won’t see a BMW roundel in Robb Report’s 2025 Car of the Year issue for the first...
MiX 2025: Experience Slots Still Open!
BimmerLife Contributor, , Community, Events, Featured, LifestyleApril 24-27, 2025 | Greer, SC – Home of BMW in the U.S. Get ready for a full-throttle,...
Register for Bimmer Invasion in West Palm Beach!
BimmerLife Contributor, , BMW News, Community, Events, Featured, LifestyleGet ready for an epic BMW tuner show on Saturday, April 5, 2025, at the Invasion of West Palm...
BMW Plant Spartanburg can once again claim the title of leading automotive exporter by value, having exported nearly 225,000...
There’s nothing quite like celebrating ten years of 2015 328i Sports Wagon (F31) ownership by failing Virginia State Safety...
Wheels are such a subjective thing. They can totally transform the appearance of a vehicle and, based on your...