The iX is about as far from a traditional BMW as you can get. This is an electric crossover...
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The current Supra may have a Toyota badge on the nose and tail, but there’s BMW written all over...
Driving a McLaren F1 On the Road Is an Amazing, Nerve-Wracking, Experience
Travis Okulski, , Community, FeaturedThe McLaren F1 has been out of production for more than 25 years, yet it’s still the definitive supercar.It’s...
Take a Ride Around Laguna Seca in the Incredible 2006 BMW M3 GT2
Travis Okulski, , Featured, MotorsportThe best decision the organizers of the Monterey Motorsports Reunion, the annual August gathering of historic race cars at...
It’s not too far of a stretch to suggest the Petersen Museum’s BMW Cruise-in, “BMWs and Bretzels,” September 28...
At Bimmer Invasion Los Angeles 2025, if you had a bingo card of all BMW topics, styles, models, themes,...
They said don’t write this. There was debate. There were arguments. They said if there ever were a time...
It’s the new face of BMW. And this time, Bimmer fans might actually like the face. Meet the BMW...
The new 2026 BMW iX3 will debut later this week (Watch the premier live on YouTube at 5 am...
BMW NA 50th Anniversary: Cars For U.S. Performance Enthusiasts
Jackie Jouret, , BMW News, Community, FeaturedBMW of North America’s customers have always been more performance-minded than their counterparts in other markets, but the cars...
BMW Reveals 2026 BMW M850i Edition M Heritage
BimmerLife Contributor, , BMW News, Community, FeaturedSince its North American debut on the misty coast of Monterey, CA, in 2018, the BMW 8 Series Gran...
To compete successfully at the top levels of motorsport, you need more than well-developed machinery. You also need well-developed...
Free time has been fleeting this summer, but it’s essential to take advantage of the moments. Last month, my...
Although invented in France, V8 engines have been indelibly associated with American cars—and American tastes—since 1914, when Cadillac introduced...
BMW NA and Petersen Automotive Museum Celebrate 3 Series With Exhibit
BimmerLife Contributor, , BMW News, Events, FeaturedBMW of North America in partnership with the Petersen Automotive Museum announced the opening of “The Ultimate Racing Machine....
Is it an imposter? An imitation? A tribute? One thing is for certain—CCA Member Raphy Valdez’s 2010 Crimson Red...
It’s been a few months since I’ve written about scaling down my car business. Here’s a sit-rep: besides my...
THE CLOUD at BMW’s Welt Isn’t Digital. It’s Delicious.
W. Len Rayburn, , BMW News, Community, Featured, LifestyleOn June 27, 2025, visitors could finally actually visit THE CLOUD (full capitalization is apparently required). It’s not some...
It’s not just on the car; it’s in the cars. Turner Motorsport uses the same LIQUI MOLY motor oils...
Petersen Automotive Museum Celebrates 50 Years of the BMW 3 Series in Motorsports
Kyle van Hoften, , BMW News, Community, Events, Featured, Lifestyle, MotorsportIf you are in the Southern California area, include “visit the Petersen Automotive Museum” on your must-do list and...
Sometimes, the best things in life hide in plain sight. One of the greatest cars I’ve had this decade...
When my wife suggested a road trip to Niagara Falls and Toronto for our kids’ spring break in mid...
June is National Safety Month and BMW, while it doesn’t wear its crash protection and avoidance achievements on its...
ALPINA Exhibition Opens to Record Numbers at The Ultimate Driving Museum
Kyle van Hoften, , BMW News, Community, Events, FeaturedMaybe borrowing a line from a Seinfeld episode, “yes, they’re real, and they’re spectacular.” They’re twenty-five ALPINA cars–all very...
As part of preparing my 255,000-mile 1998 M3 for a 500-mile road trip to The Vintage in Asheville, North...
If I were to measure the progress of closing my service business by the number of industrial spaces I...
Mixing It Up at the BimmerLife MiX Enthusiast Weekend!
Kyle van Hoften, , BMW News, Community, Events, Featured(We’d like to thank XPEL for sponsoring this column covering the BimmerLife MiX Enthusiast Weekend presented by Continental Tire.)...
You’ve read about the new Heart of Joy and the other Superbrains of the BMW Vision Neue Klasse vehicles...
BMW Sound Design Studio develops all-new sound concept for next generation of BMWs. BMW Operating System X enables...
As I’ve spooled down my car business (closing the service shop and moving the dealership to a small office...































