The #46 is now 46 – and BMW M has the perfect present to mark the birthday of nine-time...
BMW News
The BMW Group is presenting its next leap forward in the field of electric drive technology – and, in...
BMW Car Club Magazine: BimmerLife Focuses on the Individual
BimmerLife Contributor, , BMW News, Community, LifestyleThe 2025 Spring/Summer print issue of BMW Car Club Magazine: BimmerLife is coming to BMW Car Club of America...
It is not just certified BMW enthusiasts such as BMW CCA members who get excited about BMW’s Ultimate Driving...
BMW Plant Spartanburg can once again claim the title of leading automotive exporter by value, having exported nearly 225,000...
The FIA World Endurance Championship (WEC) held its “prologue” event at the Lusail circuit in Qatar on February 21st-22nd...
It’s rare to see a BMW M4 DTM anywhere, let alone here in the US. We’re not talking about...
BMW Motorrad USA Announces BMW Motorrad Days Americas 2025
BimmerLife Contributor, , BMW News, Events, MotorradBMW Motorrad USA is proud to announce BMW Motorrad Days Americas 2025 and its return as the title sponsor...
50 Stories for 50 Years Chapter 5: “BMW Motorsport and the Mighty CSL Win The 1975 12 Hours of Sebring.”
BimmerLife Contributor, , BMW NewsIf you’re an automotive executive in charge of sales and marketing, how do you raise the company’s profile when...
Colors are more than simply design – they express emotions and identity. They reflect lifestyles, make statements, and define...
The latest version of the BMW X3 is poised for market launch in China. The country’s most successful Sports...
The IMSA schedule is unique in that the first two races on the calendar are two of the most...
Endurance Test for “Heart of Joy”: the BMW Vision Driving Experience
BimmerLife Contributor, , BMW NewsWorld-class dynamics, precision, efficiency, and driving pleasure. New “Heart of Joy” central computer works ten times faster than current...
The name Colin Turkington may not be well-known among BMW racing enthusiasts here in the US, but he’s very...
BMW Group Plant Dingolfing and Landshut University Developing Smart Logistics Solution
BimmerLife Contributor, , BMW NewsIncreasing efficiency through digitization: In a successful cooperation between BMW Group Plant Dingolfing and Landshut University of Applied Sciences,...
At the BMW Group, tomorrow’s technologies are already under the spotlight today: since 2017 we have been carrying out...
With a spectacular and innovative fan event, MotoGP™ set the stage for the countdown to the 2025 season. For...
50 Stories for 50 Years Chapter 4: “BMW of North America: Ready for Business”
BimmerLife Contributor, , BMW NewsUpon taking his seat on the BMW board of management, Bob Lutz began replacing BMW’s independent distributors with wholly-owned...
“I am a vehicle dynamics engineer. So, I’ve driven a lot of cars. I’ve been waiting for something like...
The BimmerWorld Racing team has become one of the most successful in the SRO GT4 America championship. In 2025,...
Dan Harper is one of the youngest drivers in the BMW M Motorsport lineup of works drivers and will...
According to BMWBLOG, the answer is yes. The ultimate wagon America won’t get. With the first-ever BMW M3 CS...
Electric drivetrain upgrades, new engine variants, as well as additional standard and optional equipment features will make the current...
BMW M Motorsport Becomes iRacing’s “Official Safety Car Partner”
BimmerLife Contributor, , BMW News, MotorsportAs in real-world motor racing, a lead car will take the field around a formation lap at classic iRacing...
IONNA, the joint venture founded by the world’s leading automakers – BMW, General Motors, Honda, Hyundai, Mercedes-Benz, Kia, Stellantis,...
BMW i Ventures Invests in Athenic AI to Democratize Data Analysis
BimmerLife Contributor, , BMW NewsBMW i Ventures announced investment in Athenic AI, a data analysis and business intelligence (BI) pioneer. The $4.3 million round was...
Just one week after competing in the Rolex 24 at Daytona, four BMW M Motorsport drivers got on a...
Random Vandals Racing Brings Strong Driver Lineup to GT World Challenge America
David Haueter, , BMW News, MotorsportThe Random Vandals Racing team has become one of the most competitive and successful teams in the SRO GT4...
MORE POWER, MORE DYNAMIC PERFORMANCE, MORE EFFICIENCY. The new BMW iX takes the driving experience of the all-electric Sports...
50 Stories for 50 Years Chapter 3: “Bob Lutz: New BMW AG Board Member Shakes up the Worldwide Distribution System”
Jackie Jouret, , BMW NewsWithin the automotive industry, Bob Lutz is legendary as a Car Guy, an executive who prioritized exciting, fun-to-drive cars...