The IMSA Michelin Pilot Challenge series held its second race of the season at Sebring on Friday, a two-hour...
Since the 2015 season, Shell and BMW M Motorsport have been partners and celebrated many successes. The collaboration is...
BMW Group Classic publishes digital historical model overviews for the general public and supplements the recently revised BMW Group...
In a new press release, BMW focuses on the new “digital nervous system” and the four “Superbains” to be...
While you won’t see a BMW roundel in Robb Report’s 2025 Car of the Year issue for the first...
When BMW of North America took over sales and distribution from Max Hoffman on March 15, 1975, the 2002...
Random Vandals Racing has become a competitive race team over the last few seasons, headed by Team Principal Paul...
The SRO GT World Challenge Europe championship gets many more entries than the SRO GT World Challenge America championship,...
What makes a great ad slogan? It should be catchy, for one thing. Think: “Just Do It,” “Where’s the...
Get ready for an epic BMW tuner show on Saturday, April 5, 2025, at the Invasion of West Palm...
According to the online magazine The Verge, BMW has high hopes for its Neue Klasse, which will heavily rely on...
According to J.D. Power, in 2024, owners of electric vehicles have become more satisfied with their vehicle experiences, with...
BMW M Team WRT had a strong start to the FIA World Endurance Championship (WEC) season in Qatar, finishing...
Turner Motorsport driver Jake Walker had a perfect weekend at the VP Racing SportsCar Challenge event at Circuit of...
The #46 is now 46 – and BMW M has the perfect present to mark the birthday of nine-time...
The BMW Group is presenting its next leap forward in the field of electric drive technology – and, in...
The 2025 Spring/Summer print issue of BMW Car Club Magazine: BimmerLife is coming to BMW Car Club of America...
It is not just certified BMW enthusiasts such as BMW CCA members who get excited about BMW’s Ultimate Driving...
BMW Plant Spartanburg can once again claim the title of leading automotive exporter by value, having exported nearly 225,000...
The FIA World Endurance Championship (WEC) held its “prologue” event at the Lusail circuit in Qatar on February 21st-22nd...
It’s rare to see a BMW M4 DTM anywhere, let alone here in the US. We’re not talking about...
BMW Motorrad USA is proud to announce BMW Motorrad Days Americas 2025 and its return as the title sponsor...
If you’re an automotive executive in charge of sales and marketing, how do you raise the company’s profile when...
Colors are more than simply design – they express emotions and identity. They reflect lifestyles, make statements, and define...
The latest version of the BMW X3 is poised for market launch in China. The country’s most successful Sports...
The IMSA schedule is unique in that the first two races on the calendar are two of the most...
World-class dynamics, precision, efficiency, and driving pleasure. New “Heart of Joy” central computer works ten times faster than current...
The name Colin Turkington may not be well-known among BMW racing enthusiasts here in the US, but he’s very...
Increasing efficiency through digitization: In a successful cooperation between BMW Group Plant Dingolfing and Landshut University of Applied Sciences,...
At the BMW Group, tomorrow’s technologies are already under the spotlight today: since 2017 we have been carrying out...
