The BMW Group in the U.S. is donating $1 million to the American Red Cross Disaster Relief Fund to...
BMW News
BMW Teams Narrowly Miss Out on Podium Finishes at Rolex 24 at Daytona
David Haueter, , BMW News, MotorsportThe Rolex 24 at Daytona is one of the world’s most historic and prestigious endurance races and is also...
The Michelin Pilot Challenge championship opened its 2025 season on Friday at Daytona International Speedway with a four-hour race....
FAQ – Electrification: The Community Asks, BMW M Answers
BimmerLife Contributor, , BMW News, Community, Featured1. Why is M going electric? As BMW M, we recognize the increasing significance of sustainability, environmental considerations, and...
Roar Before the 24: BMW M Motorsport Teams Prepare for the 24h of Daytona
BimmerLife Contributor, , BMW News, MotorsportDuring the Roar before the 24 last weekend, BMW M Motorsport drivers and teams intensely prepared for the first...
50 Stories for 50 Years Chapter 2: “Before BMW of North America: The Max Hoffman Era”
BimmerLife Contributor, , BMW News, CommunityIf one character could be said to dominate BMW’s early years in the US, it’s Max Hoffman. As BMW’s...
There was a lot of activity going on at Daytona International Speedway over the last few days, with testing...
The IMSA WeatherTech SportsCar Championship and Michelin Pilot Challenge always start their season at Daytona International Speedway in late...
BMW M Motorsport Confirms LMGT3 and GTD Drivers for FIA WEC and IMSA
BimmerLife Contributor, , BMW News, MotorsportJust a few weeks after announcing the Hypercar line-up, the GT drivers who will represent BMW M Motorsport in...
50 Stories for 50 Years Chapter 1: “Turn Your Hymnals to 2002”
BimmerLife Contributor, , BMW News, CommunityCan one magazine article change the course of automotive history? Though it’s hard to imagine in today’s fractured media...
BMW M GmbH broke historic sales records in 2024, selling over 200,000 vehicles for the first time, continuing a...
Recycling the massive batteries of electric vehicles, which lose potency over time, remains one of the criticisms of the...
Turner Motorsport To Compete in Three IMSA-Sanctioned Series in 2025
David Haueter, , BMW News, MotorsportTurner Motorsport is expanding its IMSA racing programs to include entries in the VP Racing Challenge series in 2025...
The Dubai 24 Hour has become an important international endurance race over the years, with the 20th running of...
GT Planet: ‘Forza Motorsport’ Is Back With Another Massive Update — a New BMW Tour
BimmerLife Contributor, , BMW News, Lifestyle, MotorsportTurn 10 is getting 2025 off to a flying start by rolling out Update 16 for all Forza Motorsport...
BMW reported 371,346 BMW Vehicles sold in the U.S. in 2024, marking another record year for the brand. BEV...
BMW iDrive denotes the complete display and operating experience, from infotainment software to displays and beyond. Initially launched in...
BMW racing fans will be seeing some new racing drivers competing in the IMSA WeatherTech SportsCar Championship this year,...
BMW recently launched the M Racing Academy as a development program for GT4-category drivers, focusing on bringing up drivers...
For 10 years, this plant has continuously adapted to meet the evolving standards of automotive production, blending advanced technology...
A recent bulletin sent to BMW dealers confirms that production of the iconic BMW M8 Coupe (258F) will stop...
You may recall our previous post sharing the news of ST Racing expanding to VP SportsCar Challenge. Who is...
With the new generation of its electric drive, BMW M GmbH is about to reinvent itself once again. But...
BMW i Ventures announced its investment in Phoenix Tailings, a pioneering metals production company dedicated to creating a zero-waste,...
The BMW Group’s aim is to contribute to growth, prosperity, and social stability through innovative, responsible action – because...
These days, the question of how stable a business is is increasingly coming under the spotlight. Crisis-proof companies are...
First-ever BMW Panoramic iDrive to Debut in Neue Klasse at CES 2025
BimmerLife Contributor, , BMW NewsVisitors to the next Consumer Electronics Show (CES) in Las Vegas will be in for a surprise when they...
Navigating the current car market can be a daunting task, with its varying inventory levels and volatile prices. In...
The BMW M Motorsport driver lineup for 2025 is closer to being finalized with the announcement of Kelvin van...
After spending the 2024 season competing in the SRO GT World Challenge championship, ST Racing has announced that the...