After intensive preparations and successful tests in Jerez and Portimão, BMW Motorrad Motorsport starts the new season of the...
BMW Motorrad USA is proud to announce BMW Motorrad Days Americas 2025 and its return as the title sponsor...
If you’re an automotive executive in charge of sales and marketing, how do you raise the company’s profile when...
Colors are more than simply design – they express emotions and identity. They reflect lifestyles, make statements, and define...
The latest version of the BMW X3 is poised for market launch in China. The country’s most successful Sports...
World-class dynamics, precision, efficiency, and driving pleasure. New “Heart of Joy” central computer works ten times faster than current...
Increasing efficiency through digitization: In a successful cooperation between BMW Group Plant Dingolfing and Landshut University of Applied Sciences,...
At the BMW Group, tomorrow’s technologies are already under the spotlight today: since 2017 we have been carrying out...
With a spectacular and innovative fan event, MotoGP™ set the stage for the countdown to the 2025 season. For...
Upon taking his seat on the BMW board of management, Bob Lutz began replacing BMW’s independent distributors with wholly-owned...
“I am a vehicle dynamics engineer. So, I’ve driven a lot of cars. I’ve been waiting for something like...
According to BMWBLOG, the answer is yes. The ultimate wagon America won’t get. With the first-ever BMW M3 CS...
BMW enthusiasts, get ready! Two can’t-miss events are coming your way, and you won’t want to miss a single...
Electric drivetrain upgrades, new engine variants, as well as additional standard and optional equipment features will make the current...
As in real-world motor racing, a lead car will take the field around a formation lap at classic iRacing...
IONNA, the joint venture founded by the world’s leading automakers – BMW, General Motors, Honda, Hyundai, Mercedes-Benz, Kia, Stellantis,...
BMW i Ventures announced investment in Athenic AI, a data analysis and business intelligence (BI) pioneer. The $4.3 million round was...
The BMW 8 Series is facing retirement, but not before ALPINA launches the ultimate version of the Gran Coupe....
If you drive into a car wash center or a self-service wash box to clean your vehicle, there are...
MORE POWER, MORE DYNAMIC PERFORMANCE, MORE EFFICIENCY. The new BMW iX takes the driving experience of the all-electric Sports...
The BMW Group in the U.S. is donating $1 million to the American Red Cross Disaster Relief Fund to...
1. Why is M going electric? As BMW M, we recognize the increasing significance of sustainability, environmental considerations, and...
During the Roar before the 24 last weekend, BMW M Motorsport drivers and teams intensely prepared for the first...
If one character could be said to dominate BMW’s early years in the US, it’s Max Hoffman. As BMW’s...
Mark your calendars for Sunday, January 26th, and be part of a special event that brings together car enthusiasts...
Just a few weeks after announcing the Hypercar line-up, the GT drivers who will represent BMW M Motorsport in...
Can one magazine article change the course of automotive history? Though it’s hard to imagine in today’s fractured media...
BMW M GmbH broke historic sales records in 2024, selling over 200,000 vehicles for the first time, continuing a...
Recycling the massive batteries of electric vehicles, which lose potency over time, remains one of the criticisms of the...
The BMW CCA M Chapter is preparing to launch the 2025 episode of its Virtual Garage webinar series, Creating...
