On March 1, 2005, BMW Group Plant Leipzig went on stream – with series production of the fifth-generation BMW...
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For the past 50 years, the BMW Art Car series has provided artists fascinated by automobiles with a perfect...
BMW has already previewed the new i3, which will switch to the Neue Klasse platform instead of sticking to...
The BMW Kidney Grille Through Time 1933-2025
BimmerLife Contributor, , BMW News, Community, FeaturedSince 1933, almost every BMW front has featured a twin-kidney grille. Though the design has changed over time—becoming smarter...
Technology-open innovations, consistent electrification of the model range, and the upcoming launch of the Neue Klasse were the dominant...
50 Stories for 50 Years Chapter 8: “From Hoffman to BMW of North America: A Brand and its Dealer in Transition”
BimmerLife Contributor, , CommunityWhen BMW of North America took over from Max Hoffman on March 15, 1975, it inherited the dealer and...
As the Tire Rack BMW CCA Club Racing Series navigates its 30th season, we asked both founders of...
The IMSA WeatherTech SportsCar Championship held its second race of the year on Saturday, with the 12 Hours of...
When last we saw the FrankenThirty’s a/c rejuvenation project, I’d bought a rebuilt compressor, blown out the lines, found...
The IMSA Michelin Pilot Challenge series held its second race of the season at Sebring on Friday, a two-hour...
Shell and BMW M Motorsport Renew and Expand Partnership
BimmerLife Contributor, , BMW News, MotorsportSince the 2015 season, Shell and BMW M Motorsport have been partners and celebrated many successes. The collaboration is...
BMW Group Classic publishes digital historical model overviews for the general public and supplements the recently revised BMW Group...
50 Years of BMW North America: Anniversary Livery on BMW M Hybrid V8 at 12h Sebring
BimmerLife Contributor, , CommunityThe 73rd edition of the Twelve Hours of Sebring (USA) this coming Saturday, 15th March, is all about a...
In a new press release, BMW focuses on the new “digital nervous system” and the four “Superbains” to be...
BMW Receives High Marks From Consumer Reports
W. Len Rayburn, , BMW News, Community, Featured, ReviewsWhile you won’t see a BMW roundel in Robb Report’s 2025 Car of the Year issue for the first...
MiX 2025: Experience Slots Still Open!
BimmerLife Contributor, , Community, Events, Featured, LifestyleApril 24-27, 2025 | Greer, SC – Home of BMW in the U.S. Get ready for a full-throttle,...
50 Stories for 50 Years Chapter 7: “Replacing an Icon: The First 3 Series Arrives in the US”
BimmerLife Contributor, , BMW News, CommunityWhen BMW of North America took over sales and distribution from Max Hoffman on March 15, 1975, the 2002...
I have an answer to last week’s mystery about why, when trying to repair the fan speed switch connector...
Random Vandals Racing has become a competitive race team over the last few seasons, headed by Team Principal Paul...
The SRO GT World Challenge Europe championship gets many more entries than the SRO GT World Challenge America championship,...
50 Stories for 50 Years Chapter 6: “The Ultimate Ad Slogan: BMW becomes the Ultimate Driving Machine”
BimmerLife Contributor, , BMW NewsWhat makes a great ad slogan? It should be catchy, for one thing. Think: “Just Do It,” “Where’s the...
Register for Bimmer Invasion in West Palm Beach!
BimmerLife Contributor, , BMW News, Community, Events, Featured, LifestyleGet ready for an epic BMW tuner show on Saturday, April 5, 2025, at the Invasion of West Palm...
According to the online magazine The Verge, BMW has high hopes for its Neue Klasse, which will heavily rely on...
According to J.D. Power, in 2024, owners of electric vehicles have become more satisfied with their vehicle experiences, with...
If you looked at the cover image and thought, “Something’s missing,” you’re correct. A few weeks ago, while moving...
Racing Lines February 2025: Club Racing Announces 2024 Champions and Award Winners
Brian Morgan, , Community, Lifestyle, MotorsportThe Tire Rack BMW CCA Club Racing Series announced its 2024 national champions and award winners in January. National...
BMW M Team WRT had a strong start to the FIA World Endurance Championship (WEC) season in Qatar, finishing...
Turner Motorsport driver Jake Walker had a perfect weekend at the VP Racing SportsCar Challenge event at Circuit of...
Racing Lines February 2025: Club Racing Comes Full Circle at Roebling Road
Brian Morgan, , Community, Lifestyle, MotorsportSri Haputantri drove the E30 M3, the same car that Steve Eller had piloted to victory in the first-ever...
BMW M4 CS Edition VR46: Exclusive Edition Marks Driver Valentino Rossi’s Birthday
BimmerLife Contributor, , BMW News, MotorsportThe #46 is now 46 – and BMW M has the perfect present to mark the birthday of nine-time...
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American Artist’s Art Cars Coming to North America August 19, 2025
For half a century, BMW Art Cars have provided a creative platform for renowned artists from across ...
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Hole-In-One Earns BMW iX M70 for Golfer, Full Scholarship for Student August 19, 2025
Akshay Bhatia recorded a hole-in-one during the third round of the 2025 BMW Championship at Caves Va...
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The Best Cheap Paint Job Ever August 19, 2025
For a number of reasons, I haven’t gotten back into the garage this week to wrench. So youR...
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BMW NA 50th: BMW Group Revives Rolls-Royce August 19, 2025
Of all the world’s automotive nameplates, none is more revered than that of Rolls-Royce. Since 190...
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Mixed Results In GT4 America At Road America August 19, 2025
It was a weekend of mixed results for BMW teams competing in the GT4 America race at Road America in...
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A Win And Podium Finishes For BMW Teams SRO GT3 Races At Road America August 19, 2025
BMW teams endured bad weather and other challenges to get a win and some podium finishes in the GT W...
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Dream Car 2025: BMW 3 Series 6th Gen F30 Mug! August 18, 2025
The BMW CCA 2025 Dream Car Raffle is going strong! One lucky BMW CCA member will win a stunning 2025...
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BMW Reveals 2026 BMW M850i Edition M Heritage August 15, 2025
Since its North American debut on the misty coast of Monterey, CA, in 2018, the BMW 8 Series Gran Co...
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BMW Reveals 2026 BMW M850i Edition M Heritage August 15, 2025
Since its North American debut on the misty coast of Monterey, CA, in 2018, the BMW 8 Series Gran Co...
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BMW NA 50th Anniversary: Formula-BMW USA August 12, 2025
To compete successfully at the top levels of motorsport, you need more than well-developed machinery...
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Summer in a Day in a BMW Wagon August 4, 2025
Free time has been fleeting this summer, but it’s essential to take advantage of the moments. Last...