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What makes a great ad slogan? It should be catchy, for one thing. Think: “Just Do It,” “Where’s the...
Get ready for an epic BMW tuner show on Saturday, April 5, 2025, at the Invasion of West Palm...
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If you looked at the cover image and thought, “Something’s missing,” you’re correct. A few weeks ago, while moving...
The Tire Rack BMW CCA Club Racing Series announced its 2024 national champions and award winners in January. National...
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Sri Haputantri drove the E30 M3, the same car that Steve Eller had piloted to victory in the first-ever...
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It takes commitment and unvarying enthusiasm to establish traditions; just ask anyone who’s tried to keep high-school or college...
The BMW Group is presenting its next leap forward in the field of electric drive technology – and, in...
The 2025 Spring/Summer print issue of BMW Car Club Magazine: BimmerLife is coming to BMW Car Club of America...
It is not just certified BMW enthusiasts such as BMW CCA members who get excited about BMW’s Ultimate Driving...
BMW Plant Spartanburg can once again claim the title of leading automotive exporter by value, having exported nearly 225,000...
The FIA World Endurance Championship (WEC) held its “prologue” event at the Lusail circuit in Qatar on February 21st-22nd...
It’s rare to see a BMW M4 DTM anywhere, let alone here in the US. We’re not talking about...
First, big thanks to Carlos Perez for sending me a spare carbon ring for the one I broke while...
There’s nothing quite like celebrating ten years of 2015 328i Sports Wagon (F31) ownership by failing Virginia State Safety...
After intensive preparations and successful tests in Jerez and Portimão, BMW Motorrad Motorsport starts the new season of the...
BMW Motorrad USA is proud to announce BMW Motorrad Days Americas 2025 and its return as the title sponsor...
If you’re an automotive executive in charge of sales and marketing, how do you raise the company’s profile when...
Colors are more than simply design – they express emotions and identity. They reflect lifestyles, make statements, and define...
The latest version of the BMW X3 is poised for market launch in China. The country’s most successful Sports...
The IMSA schedule is unique in that the first two races on the calendar are two of the most...
World-class dynamics, precision, efficiency, and driving pleasure. New “Heart of Joy” central computer works ten times faster than current...
I field a fair number of “What’s this 2002 worth?” questions through my Roundel email address and Facebook presence....
The name Colin Turkington may not be well-known among BMW racing enthusiasts here in the US, but he’s very...
Wheels are such a subjective thing. They can totally transform the appearance of a vehicle and, based on your...
Recent News
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BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 16: “BMW Manufacturing: Commitment to America” April 22, 2025
Note: This article was written for BMW by Jackie Jouret, who also serves as Features Editor for BMW ...
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BMW BEV Sales Grow Worldwide April 22, 2025
Despite everything going on in the world, BMW continues to prove it’s a stable brand and popul...
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BMW Celebrates 50 Years of Art Cars April 22, 2025
BMW’s legendary Art Car series is going on a world tour to celebrate 50 years of the project t...
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BMW Vision Driving Experience Wows Shanghai April 22, 2025
You’ve read about the new Heart of Joy and the other Superbrains of the BMW Vision Neue Klasse...
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BMW M Team WRT On Podium In Two Classes At Imola April 22, 2025
The FIA World Endurance Championship (WEC) held the second race of the season at the beautiful Imola...
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Springtime Odds and Ends April 22, 2025
With the road trip to The Vintage now just a month away, I really really wanted to finish the a/c r...
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BMW M Team WRT Wins GT World Challenge Europe Opener April 22, 2025
The SRO GT World Challenge Europe (GTWCE) season opened last weekend of April 19-20, 2025, with a si...
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Limited Time!: Register Today For BimmerLife Bourbon Trail 2025 April 21, 2025
Register today for BimmerLife Rendezvous: Bourbon Trail 2025 June 12-15, 2025 | Louisville, KY Back ...
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BMW Vision Driving Experience Wows Shanghai April 22, 2025
You’ve read about the new Heart of Joy and the other Superbrains of the BMW Vision Neue Klasse...
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The Sounds of Neue Klasse: BMW HypersonX April 14, 2025
BMW Sound Design Studio develops all-new sound concept for next generation of BMWs. BMW Opera...
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The E34 525iX Touring Finds a New Home April 8, 2025
As I’ve spooled down my car business (closing the service shop and moving the dealership to a smal...
