BMW sold 388,897 cars in the U.S in 2025. That’s not just an impressive amount of cars, it’s the third year in a row that BMW has set a record for sales in the U.S., with an increase of 4.7 percent compared to 2024. And, perhaps a sign of the times, but those gains were not from the brand’s EV offerings.
In its year-end reporting, BMW showed full-year increases in both car and light truck sales, as well as a 30.7 percent increase in plug-in hybrid sales for the year. However, every single full EV showed a decline in sales, resulting in an overall decline of 16.7 percent for the i model cars and trucks. Of course, EV incentives went away in 2025, which hampered sales across the board. There’s also still trepidation around the technology and buyer adoption has been slower than anticipated. With the neue klasse hitting dealers imminently with the iX3, then in 2027 with the i3, though, BMW has a lot riding on future EVs. While adoption of the tech may have slowed, it’s still the future.
Mini also had a good year in 2025, selling 28,749 cars, a 9.3 percent increase from 2024 thanks to new and refreshed models.
But even if the overall year was good, it didn’t not end on a super positive note, with both brands registering declines in Q4 sales versus 2024. BMW sales were down 3.4 percent in Q4, with Mini sales down 21.3 percent. But BMW EV sales were down 45.5 percent versus the same time in 2024, an obvious signal of the changing market and the impact of tariffs and the loss of the EV tax credit. Sales of the i4 were down by 40.8 percent and the i5 dropped a massive 67 percent. Still, there is much to look forward to and the numbers from the end of Q1 2026 will give us a better idea of how sales will be tracking for the next 12 months.
