BMW and Kith Present the BMW XM in an Exclusive Edition

BMW and Kith are launching a new edition of their successful collaboration. The BMW XM* and its links to the legendary BMW M1 are the focus of the third collaboration between the premium car manufacturer and Ronnie Fieg‘s world-renowned lifestyle brand, Kith. The high-performance plug-in hybrid, with exclusive exterior and interior designs, will be available next year as the 2025 BMW XM by Kith.

“The 2025 BMW XM by Kith embodies the legacy of BMW M, dating back to the M1 while reimagining one of my all-time favorite colors – Techno Violet.” Ronnie Fieg, Kith founder, CEO, and M enthusiast

The 2025 BMW XM Kith Concept offers a first look at the car, which will be manufactured as a one-of-one vehicle and presented at Art Basel Miami 2024, taking place from December 6-8 at the Miami Beach Convention Center, alongside another unique piece, Ronnie Fieg’s 1981 BMW M1 E26. A new Kith for BMW collection of apparel and lifestyle products will also be launched.

Following the edition vehicles designed by Ronnie Fieg based on the BMW M4 Competition Coupé* from 2020 and the BMW i4 M50 xDrive* from 2022, BMW and Kith are once again dedicating the latest chapter of their partnership to an exceptional BMW M automobile. The BMW XM, which is also the first original BMW M automobile since the BMW M1 was produced from 1978 to 1981, features the newly developed M HYBRID drive system for the first time. The BMW XM features striking details inspired by the design of the legendary mid-engined sports car, such as the side accent strips, the two BMW emblems at the rear, and the louver structure of the rear lights.

2025 BMW XM by Kith: 47 units, historic color, exclusive details.

The 2025 BMW XM by Kith will be produced in a limited edition of 47 units, reflecting the number of years that have passed since the debut of the BMW M1. It will be delivered in the second half of 2025 to enthusiasts and collectors of particularly exclusive BMW M automobiles. The edition vehicles will be offered with BMW Individual Frozen Techno Violet metallic paint finish, which is also based on historical models. This paint finish, specially developed by Kith for the 2025 BMW XM by Kith, will only ever be used for this limited edition model and will never be used by BMW again, making this edition truly special. Alternatively, BMW Individual Frozen Black metallic paint finish (paint code U91) is also available for the 2025 BMW XM by Kith.

The paintwork and numerous special design features emphasize the particularly dynamic proportions of a modern Sports Activity Vehicle and the expressive lines that characterize the BMW XM. The 2025 BMW XM by Kith features black side window graphics and accent strips. The outline of the model inscriptions on the front, rear, and side, as well as the outline of the Kith logo, combined with the characteristic M stripes on the rear of the edition vehicles, are finished in Techno Violet metallic. The 2025 BMW XM by Kith comes as standard with 23-inch M light-alloy wheels in star-spoke design with Jet Black finish.

In the interior, the modern sports car cockpit of the BMW XM by Kith is complemented by exclusive details in the striking aesthetics of the Kith label. The illuminated door sills feature the special “1/47” insignia, denoting how rare each car is. The velour floor mats and the control center on the center console all feature the Kith logo with the M stripes. An illuminated version can also be seen under the headrests of the M multifunction driver and passenger seats. The seat surfaces in the BMW Individual Merino leather finish feature an embossed Kith monogram pattern, as does the armrest of the center console. Another detail can be found in the control display of the edition vehicles. A special widget includes the official BMW XM by Kith vehicle name, the “1/47” insignia, and the Kith logo with the M stripes.

The M Lounge in the rear of the 2025 BMW XM by Kith also creates a personal atmosphere in the vehicle. Embossed Kith monogram on the seat surfaces and two cushions with the label’s logo add to the personal touch. Together with the pre-set purple interior lighting, a special atmosphere is created that is appropriate for the edition vehicle.

Reconstructing a legend: 1981 BMW M1 E26 by Ronnie Fieg

To place both the concept car and the limited edition of the 47 2025 BMW XM by Kith in a historical context, another unique model will be presented to the public for the first time in Miami Beach. The 1981 BMW M1 E26 by Ronnie Fieg is an extensively reconstructed one-of-one example of the sports car with specific details from the design repertoire of the Kith label.

The car, which bears the model designation, year of manufacture, and internal model series code, as well as the name of the Kith founder, was according to Ronnie Fieg’s ideas. A Techno Violet paint finish (paint code 299), the combined M and Kith emblem on the tailgate, and an interior with embossed Kith lettering create new design parallels between Ronnie Fieg’s 1981 BMW M1 E26 and the 2025 BMW XM Kith Concept in addition to the similarities in the design of the production vehicles. Their joint appearance in Miami Beach thus forms a bridge between the first and the last model to be developed and produced exclusively as a BMW M in the more than 50 years of the company’s history.

Kith for BMW: Classic BMW design motifs reinterpreted in a new fashion and lifestyle collection

The presentation of the vehicles designed by Ronnie Fieg in Miami Beach will be accompanied by the launch of a new Kith for BMW apparel and lifestyle collection. The collection includes a wide range of products that take classic BMW design motifs and reinterpret them in Kith’s signature style. In addition to the brand emblems and model inscriptions, the colors Techno Violet, Cinnabar Red, and Vitality Green, used in the current cooperation and in previous joint projects, give the products in the collection an unmistakable look.

The apparel range includes premium jackets in Italian leather, double-sided wool and silky suede, co-branded sweaters, hoodies, rugby shirts, trousers, and a range of vintage-inspired T-shirts. The collection also includes a range of premium lifestyle accessories, including caps and hats, key fobs and license plates, leather driving gloves, microfibre towels and cushions, floor mats, and carpets, as well as BMW and Kith branded card cases, mugs, trays, umbrellas, and snowboards.

A 1:18 scale model of the 2025 BMW XM by Kith is a particular highlight of the collection. In addition to the BMW Individual Frozen Techno Violet metallic body colour, the miniature features numerous other details based on the edition vehicle, including model lettering on the M radiator grille with purple trim and Kith logos on the rear doors, door sills and seats.

The scale model of the new edition vehicle will also be produced in a limited edition and can be ordered exclusively from the BMW Lifestyle Shop. The complete Kith for BMW collection will be available starting December 6th at all Kith shops worldwide, including the Kith for BMW Showcase pop-up in Miami Beach, and on www.kith.com.

Read the full press release here.

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