Cutting right to the chase: 738 horsepower. That’s what you wanted to know, right? BMW M has officially spilled the beans and the XM Label Red will have a stampede of 738 galloping ponies with 738 pound-feet of torque to match. That’s a 94-horsepower and 148 pound-feet increase over the stock XM, which was already a powerhouse to begin with. And here’s the other performance stat you want to know: 3.7 seconds. It’ll sprint to 60 mph in under four seconds. If you opt for the M Driver’s package, the Label Red will hit 175 mph. It’s the most powerful BMW M vehicle ever made.

The XM Label Red carries red highlights throughout the vehicle’s exterior.

In addition to more power, The XM Label red will be set apart from a standard XM by a Toronto Red metallic accent band in place of the standard black band, with matching Toronto Red XM badging and wheel inserts. The red theme carries over into the interior, with red stitching contrasting against black upholstery and more red accents throughout the dash, door panel, and instrument cluster. Over 50 Individual colors are available at no extra cost. If BMW Individual colors aren’t exclusive enough, there will be a small production run of XM Label Reds in Frozen Carbon Black.

The red theme is also apparent in the interior.

…right down to the stitching on the seats, center console, door panels, and dashboard.

There are a number of advanced driver assistance systems that come standard on the XM Label Red, from the Parking Assistant to the Highway Assistant, which allows “attentive hands-free driving at speeds up to 85 mph on limited access highways.” It’ll run in pure electric mode up to the same speed (and keep going to 87 mph), and according to BMW the electric motor experience is sweetened with BMW IconicSounds Electric, developed in collaboration between BMW and film score composer Hans Zimmer.

The XM Label Red makes a statement.

Naturally the added performance, unique styling features, and more standard options will cost you, but BMW M hasn’t disclosed how much just yet. We’ll have to wait for an announcement closer to production, which will take place at BMW Group Plant Spartanburg this August. —Mike Bevels

[Photos courtesy of BMW.]

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