BMW World's Most Attractive Employer

For the tenth year running, the BMW Group has been recognized as the world’s most attractive employer in the automotive industry according to the Young Professionals Barometer Germany, having defended the title every year from 2012 on. The study is conducted by Univesum and surveys more than 220,000 students from the ten most important economic nations. BMW was ranked as the most desirable company to work for in the automotive industry among all target groups.

The study also looks at different categories. In terms of engineering, BMW ranked third, just behind the likes of Google and Microsoft. In the IT world, BMW again outperformed all other automakers, and was the only industrial company to rank within the top ten, securing ninth place. Business students also prioritized working at BMW, with the company earning thirteenth place in that category.

“We are especially pleased that we are able to position ourselves as an attractive and reliable employer, at both national and international level, in times of transformation. This also pays off in the competition for young talents,” explained Ilka Horstmeier, member of the Board of Management of BMW AG responsible for human resources and labor relations.

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BMW also performs well with other demographic groups, ranking within the IT category’s top ten in the Trendence Graduate Barometer and the Universum Students and Professionals Study. In these same studies, BMW also ranks among the top five in both business and engineering. According to the Trendence Skilled Workers Barometer 2021, which surveyed almost 50,000 employees in Germany, BMW ranked second, while the company came in fourth in a similar study surveying students on their assessment of the attractiveness of employers.

It might sound like a lot of marketing statistics, but the numbers are reflected internally by BMW’s own staff. According to internal employee surveys, 91% said they were proud to work for BMW.

BMW’s leadership says the company has become more attractive to younger people during the social and economic upheavals of 2020 and 2021. The reason is simple: younger generations still desire stability and security, and have shifted their attention more towards companies like BMW that have navigated through difficult straits in the past. There’s also the technological and sustainability aspects. BMW topped the Dow Jones sustainability index last year as the most sustainability automaker, meaning the company offers an attractive perspective, and BMW has long been recognized as a technological leader in the automotive industry.

“Both young talents and professionals in the fields of IT, science and engineering can find highly attractive entry opportunities at the BMW Group. New colleagues quickly gain an insight into our topics, interfaces, and products, and become part of the BMW Group’s creative and dynamic global team. We provide the best conditions for our teams to leverage their individual skills and passion to shape the best solutions for the sustainable mobility of the future,” says Nicole Kurek, head of talent and transformation management.—Alex Tock

[Photos courtesy BMW AG.]

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