BMW Individual San Marino Blue 2 Series Gran Coupé

The ultimate form of customization for a car doesn’t have to come in the form of modifications when so much can be accomplished simply by choosing a unique color. BMW has long been known for offering great factory-offered finishes, especially for M cars, but the truly unique and exceptional colors have always come courtesy of BMW Individual. We’ve talked about this before on BimmerLife, explaining just how easy it is to spend a few hours applying exotic paint schemes to an array of BMW models using the BMW Individual Manufaktur configurator.

The latest news in regard to BMW Individual is that the specialized finishes offered through the program are now available on the BMW 2 Series Gran Coupé and the not-sold-here 1 Series hatchback that we still sort of want. Both of these model lines are manufactured at BMW Group Plant Leipzig, and both are now available in over 160 different flavors, a figure which does not include the truly individual, customer-created (and BMW approved, of course) colors that the factory’s paint shop will also mix and apply.

BMW Group Plant Leipzig began offering BMW Individual paint colors for the 1 Series and 2 Series Gran Coupé this week, and orders are already filled until the end of the year, despite them coming at the cost of surcharge. The lead time for BMW Individual paint finishes is approximately ten weeks, but matte finishes require extra attention from start to finish, and the paint shop staff at Leipzig has been appropriately expanded. As of the launch of the BMW Individual program for the 1 Series and 2 Series Gran Coupé, Leipzig can paint five vehicles per day in an Individual finish. BMW says yellows, blues, reds, and violets are particularly popular.

The BMW 1 Series and 1 Series Gran Coupé have been added to the BMW Individual Manufaktur configurator and can be visualized now.—Alex Tock

BMW Individual Speed Yellow 1 Series

[Photos courtesy BMW AG.]

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