BMW is no stranger to showing off the precision-driving capabilities of their cars and professional drivers, but this week BMW M is set to reveal the first in a series of promotional stunts focused on the new S55-powered M2 Competition.
The subject? Popping balloons—with laser beams!
The promotion—which looks to have been achieved using real, non-CGI effects—has been teased with a series of three videos, the last of which can be seen above, but it’s also a great opportunity to look back on some of our favorite stunts—real and CGI—from BMW’s marketing history.
Surely most enthusiasts will recall the impressive achievement from the BMW Performance Center late last year, when they set a Guinness World Record for the longest drift, and incorporated multiple mid-drift refueling efforts to achieve the required duration. The video itself is below, in case you’ve forgotten what Matt Mullins, Matt Butts, and Johann Shwartz achieved in order to prove that the new AWD M5 can, in fact, be locked into RWD for as long as you need—even if what you need is eight hours of continuous drifting.
By this point, most people have seen this spectacular M5 commercial—it was, in many senses, one of the first viral automotive videos, hitting the Internet before YouTube even existed. But if anyone has any doubt about the legendary aura that surrounds the E39 M5 (and BMW’s marketing efforts of the early 2000s), take a look at the clip below in all its 4:3, shot-on-film glory.