Laguna Seca Finds New Title Sponsor: WeatherTech

Car enthusiasts (particularly those who attend the BMW CCA’s Monterey Weekend) have known the track as Mazda Raceway Laguna Seca for seventeen years, but as that naming contract winds to a close, SCRAMP (the Sports Car Racing Association of the Monterey Peninsula), the managing body and owner of Laguna Seca, has agreed to welcome a different—but familiar—brand as title sponsor. Effective April 2018, the staple of the Monterey Peninsula since 1957 welcomes WeatherTech—already the presenting sponsor of IMSA’s WeatherTech SportsCar Championship—as the new title sponsor of WeatherTech Raceway Laguna Seca.

As a community, we can look forward to seeing the new partnership at events like the Rolex Monterey Motorsports Reunion, the BMW CCA Festorics Turn Five corral, and the nearby Legends Of The Autobahn concours.—David Rose

[Photos courtesy of BMW of North America.]

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