Here at the BMW Car Club of America, we know it’s a full day’s work to keep up to date on BMW enthusiast news, whether you follow blogs, mammoth Facebook groups, forums, or our beloved Roundel. That’s why the we are creating a new home for all BMW enthusiast news, in one place, under one name: BimmerLife.

BimmerLife is a specialized community news source by enthusiasts, for enthusiasts. Content and stories are available on the website, as well right in your inbox with our weekly newsletter.

Yes, in addition to BimmerLife.com, which will be our hub of worldwide BMW community news, we’ll be sending the highlights in a weekly newsletter, taking the place of the outgoing Roundel Weekly. Don’t worry, you’ll still have the same team of writers and columnists you love (or loathe, every time Rob Siegel stumbles across the Craigslist find of the decade), and the same premier access to BMW CCA News and events, but there will be new talent and perspective to bring you access to even more theaters of BMW enthusiasm—complete with videos, photosets, build highlights, and more!

BimmerLife is also an opportunity for you to share this BMW news with other non-club friends. The new site is open to the public, so you can share Satch’s famous wit and latest adventures on Facebook for all of your non-CCA friends to read, too—and reap the referral bonuses when you get them to join!

Over the next few weeks, you’ll come to know BimmerLife by BMW CCA as a go-to source for the BMW community. Whether that 

means the rising market for E9 coupes, fabulous HPDE programs, engine-swapped E36s, upcoming Cars and Coffees, the latest coilover selection for F82 M4s, the electrified future of BMW i, or anything in between, we’re here to share that passion—our passion—with you.—David Rose

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  1. Avatar
    Brad Purvis 3 years ago

    You say “subscribe now,” but where is the link to subscribe?

    • Nick Parente
      Nick Parente 3 years ago

      Hi Brad,

      Apologies for the confusion! There is no need for you to take any action to be subscribed to the BimmerLife newsletter. We will be using the same list as Roundel Weekly so you’ll continue to get the latest BMW News straight to your inbox every week.

      Thank you for your feedback, and feel free to share with us other ways which we can make the site better – we always love hearing what works best for our readers.

  2. Avatar
    Karl Heckman 3 years ago

    So you are saying that if I currently get Roundel Weekly I’m going to have to take an action to subscribe to Bimmer Life? I won’t be automatically transferred to the new weekly? As an aside, I find it a bit disconcerting that an announcement dated January 12 didn’t find its way to my inbox until 1/24.

    • Nick Parente
      Nick Parente 3 years ago

      Hi Karl,

      Apologies for the confusion! There is no need for you to take any action to be subscribed to the BimmerLife newsletter. We will be using the same list as Roundel Weekly so you’ll continue to get the latest BMW News straight to your inbox every week.

      Thank you for your feedback, and feel free to share with us other ways which we can make the site better – we always love hearing what works best for our readers.

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