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50 Stories for 50 Years Chapter 6: “The Ultimate Ad Slogan: BMW becomes the Ultimate Driving Machine”
BimmerLife Contributor, , BMW NewsWhat makes a great ad slogan? It should be catchy, for one thing. Think: “Just Do It,” “Where’s the...
Racing Lines February 2025: Club Racing Announces 2024 Champions and Award Winners
Brian Morgan, , Community, Lifestyle, MotorsportThe Tire Rack BMW CCA Club Racing Series announced its 2024 national champions and award winners in January. National...
BMW M4 CS Edition VR46: Exclusive Edition Marks Driver Valentino Rossi’s Birthday
BimmerLife Contributor, , BMW News, MotorsportThe #46 is now 46 – and BMW M has the perfect present to mark the birthday of nine-time...
It is not just certified BMW enthusiasts such as BMW CCA members who get excited about BMW’s Ultimate Driving...
The IMSA schedule is unique in that the first two races on the calendar are two of the most...
Endurance Test for “Heart of Joy”: the BMW Vision Driving Experience
BimmerLife Contributor, , BMW NewsWorld-class dynamics, precision, efficiency, and driving pleasure. New “Heart of Joy” central computer works ten times faster than current...
With a spectacular and innovative fan event, MotoGP™ set the stage for the countdown to the 2025 season. For...
“I am a vehicle dynamics engineer. So, I’ve driven a lot of cars. I’ve been waiting for something like...
Electric drivetrain upgrades, new engine variants, as well as additional standard and optional equipment features will make the current...
BMW i Ventures Invests in Athenic AI to Democratize Data Analysis
BimmerLife Contributor, , BMW NewsBMW i Ventures announced investment in Athenic AI, a data analysis and business intelligence (BI) pioneer. The $4.3 million round was...
The BMW 8 Series is facing retirement, but not before ALPINA launches the ultimate version of the Gran Coupe....
MORE POWER, MORE DYNAMIC PERFORMANCE, MORE EFFICIENCY. The new BMW iX takes the driving experience of the all-electric Sports...
There was a lot of activity going on at Daytona International Speedway over the last few days, with testing...
BimmerLife is presented by Valentine Research. /thebimmerlife @bmwcca @bmwcca CUSTOMER SERVICE Visit Website To unsubscribe from this email, click...
BMW M Motorsport Confirms LMGT3 and GTD Drivers for FIA WEC and IMSA
BimmerLife Contributor, , BMW News, MotorsportJust a few weeks after announcing the Hypercar line-up, the GT drivers who will represent BMW M Motorsport in...
The closing months of last year required me to head back east to Maryland to help transition my mother...
Turner Motorsport To Compete in Three IMSA-Sanctioned Series in 2025
David Haueter, , BMW News, MotorsportTurner Motorsport is expanding its IMSA racing programs to include entries in the VP Racing Challenge series in 2025...
The Dubai 24 Hour has become an important international endurance race over the years, with the 20th running of...
GT Planet: ‘Forza Motorsport’ Is Back With Another Massive Update — a New BMW Tour
BimmerLife Contributor, , BMW News, Lifestyle, MotorsportTurn 10 is getting 2025 off to a flying start by rolling out Update 16 for all Forza Motorsport...
BMW racing fans will be seeing some new racing drivers competing in the IMSA WeatherTech SportsCar Championship this year,...
BMW recently launched the M Racing Academy as a development program for GT4-category drivers, focusing on bringing up drivers...
A recent bulletin sent to BMW dealers confirms that production of the iconic BMW M8 Coupe (258F) will stop...
With the new generation of its electric drive, BMW M GmbH is about to reinvent itself once again. But...
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BMW iDrive is the intuitive display and operating concept in every BMW. It’s the driver-vehicle interface and works through...
The BMW M Motorsport driver lineup for 2025 is closer to being finalized with the announcement of Kelvin van...
MW M Motorsport looks back on an intense 2024 season that has produced some other impressive figures in addition...
BMW Group Plant Regensburg has achieved another major milestone: As projected, the threshold of 100,000 fully electric vehicles produced...
After thirteen years as a BMW M Motorsport works driver, Bruno Spengler is leaving BMW at his request to...
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50 Stories for 50 Years Chapter 6: “The Ultimate Ad Slogan: BMW becomes the Ultimate Driving Machine” March 5, 2025
What makes a great ad slogan? It should be catchy, for one thing. Think: “Just Do It,” “Where...
-
Register for Bimmer Invasion in West Palm Beach! March 5, 2025
Get ready for an epic BMW tuner show on Saturday, April 5, 2025, at the Invasion of West Palm Beach,...
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BMW Charged Up for Gen6 EV Battery March 5, 2025
According to the online magazine The Verge, BMW has high hopes for its Neue Klasse, which will heav...
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BMW iX Leads in EV Satisfaction March 5, 2025
According to J.D. Power, in 2024, owners of electric vehicles have become more satisfied with their ...
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BMW E30 Fan Switch Connector Repair. Sort Of. March 5, 2025
If you looked at the cover image and thought, “Something’s missing,” you’re ...
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Racing Lines February 2025: Club Racing Announces 2024 Champions and Award Winners March 5, 2025
The Tire Rack BMW CCA Club Racing Series announced its 2024 national champions and award winners in ...
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Strong Race for BMW in FIA WEC Opener March 5, 2025
BMW M Team WRT had a strong start to the FIA World Endurance Championship (WEC) season in Qatar, fin...
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Jake Walker Racks Up VP Challenge Wins at COTA March 5, 2025
Turner Motorsport driver Jake Walker had a perfect weekend at the VP Racing SportsCar Challenge even...
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Featured News
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Register for Bimmer Invasion in West Palm Beach! March 5, 2025
Get ready for an epic BMW tuner show on Saturday, April 5, 2025, at the Invasion of West Palm Beach,...
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BMW Tops U.S. Automotive Exporters. Again. February 26, 2025
BMW Plant Spartanburg can once again claim the title of leading automotive exporter by value, having...
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Failing State Safety Inspection Like a Pro February 18, 2025
There’s nothing quite like celebrating ten years of 2015 328i Sports Wagon (F31) ownership by fail...