Technology-open innovations, consistent electrification of the model range, and the upcoming launch of the Neue Klasse were the dominant...
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50 Stories for 50 Years Chapter 8: “From Hoffman to BMW of North America: A Brand and its Dealer in Transition”
BimmerLife Contributor, , CommunityWhen BMW of North America took over from Max Hoffman on March 15, 1975, it inherited the dealer and...
As the Tire Rack BMW CCA Club Racing Series navigates its 30th season, we asked both founders of...
The IMSA WeatherTech SportsCar Championship held its second race of the year on Saturday, with the 12 Hours of...
When last we saw the FrankenThirty’s a/c rejuvenation project, I’d bought a rebuilt compressor, blown out the lines, found...
The IMSA Michelin Pilot Challenge series held its second race of the season at Sebring on Friday, a two-hour...
Shell and BMW M Motorsport Renew and Expand Partnership
BimmerLife Contributor, , BMW News, MotorsportSince the 2015 season, Shell and BMW M Motorsport have been partners and celebrated many successes. The collaboration is...
BMW Group Classic publishes digital historical model overviews for the general public and supplements the recently revised BMW Group...
50 Years of BMW North America: Anniversary Livery on BMW M Hybrid V8 at 12h Sebring
BimmerLife Contributor, , CommunityThe 73rd edition of the Twelve Hours of Sebring (USA) this coming Saturday, 15th March, is all about a...
In a new press release, BMW focuses on the new “digital nervous system” and the four “Superbains” to be...
BMW Receives High Marks From Consumer Reports
W. Len Rayburn, , BMW News, Community, Featured, ReviewsWhile you won’t see a BMW roundel in Robb Report’s 2025 Car of the Year issue for the first...
MiX 2025: Experience Slots Still Open!
BimmerLife Contributor, , Community, Events, Featured, LifestyleApril 24-27, 2025 | Greer, SC – Home of BMW in the U.S. Get ready for a full-throttle,...
50 Stories for 50 Years Chapter 7: “Replacing an Icon: The First 3 Series Arrives in the US”
BimmerLife Contributor, , BMW News, CommunityWhen BMW of North America took over sales and distribution from Max Hoffman on March 15, 1975, the 2002...
I have an answer to last week’s mystery about why, when trying to repair the fan speed switch connector...
Random Vandals Racing has become a competitive race team over the last few seasons, headed by Team Principal Paul...
The SRO GT World Challenge Europe championship gets many more entries than the SRO GT World Challenge America championship,...
50 Stories for 50 Years Chapter 6: “The Ultimate Ad Slogan: BMW becomes the Ultimate Driving Machine”
BimmerLife Contributor, , BMW NewsWhat makes a great ad slogan? It should be catchy, for one thing. Think: “Just Do It,” “Where’s the...
Register for Bimmer Invasion in West Palm Beach!
BimmerLife Contributor, , BMW News, Community, Events, Featured, LifestyleGet ready for an epic BMW tuner show on Saturday, April 5, 2025, at the Invasion of West Palm...
According to the online magazine The Verge, BMW has high hopes for its Neue Klasse, which will heavily rely on...
According to J.D. Power, in 2024, owners of electric vehicles have become more satisfied with their vehicle experiences, with...
If you looked at the cover image and thought, “Something’s missing,” you’re correct. A few weeks ago, while moving...
Racing Lines February 2025: Club Racing Announces 2024 Champions and Award Winners
Brian Morgan, , Community, Lifestyle, MotorsportThe Tire Rack BMW CCA Club Racing Series announced its 2024 national champions and award winners in January. National...
BMW M Team WRT had a strong start to the FIA World Endurance Championship (WEC) season in Qatar, finishing...
Turner Motorsport driver Jake Walker had a perfect weekend at the VP Racing SportsCar Challenge event at Circuit of...
Racing Lines February 2025: Club Racing Comes Full Circle at Roebling Road
Brian Morgan, , Community, Lifestyle, MotorsportSri Haputantri drove the E30 M3, the same car that Steve Eller had piloted to victory in the first-ever...
BMW M4 CS Edition VR46: Exclusive Edition Marks Driver Valentino Rossi’s Birthday
BimmerLife Contributor, , BMW News, MotorsportThe #46 is now 46 – and BMW M has the perfect present to mark the birthday of nine-time...
It takes commitment and unvarying enthusiasm to establish traditions; just ask anyone who’s tried to keep high-school or college...
The BMW Group is presenting its next leap forward in the field of electric drive technology – and, in...
BMW Car Club Magazine: BimmerLife Focuses on the Individual
BimmerLife Contributor, , BMW News, Community, LifestyleThe 2025 Spring/Summer print issue of BMW Car Club Magazine: BimmerLife is coming to BMW Car Club of America...
It is not just certified BMW enthusiasts such as BMW CCA members who get excited about BMW’s Ultimate Driving...
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Ultimate Driving . . . Scent? May 6, 2025
Admittedly, I checked the calendar and then the press release posting date to see if April 1st was i...
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Like BMW M in the U.S.? Credit the BMW Car Club of America May 6, 2025
In the latest of BMW NA’s 50th Anniversary articles, the BMW Car Club of America’s membe...
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BMW Celebrates Seven Million BMWs Assembled in the U.S. May 6, 2025
BMW Manufacturing is celebrating a historic milestone this month as the seven millionth BMW rolled o...
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A Spiritual Journey in a BMW E30 May 6, 2025
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Bavaria Blower Fan Fix May 6, 2025
I’m flirting with the idea of selling the Bavaria, so I brought the old girl back from the Mon...
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BMW Win & Podiums At Brands Hatch May 6, 2025
The GT World Challenge Europe Sprint Cup championship held their first pair of races at the Brands H...
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BMW M Motorsport Introduces New M2 Race Car, With A Twist May 6, 2025
We already knew that BMW M Motorsport was coming out with a new M2 race car, but they officially ann...
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BMW CCA 2025 Dream Car Revealed May 1, 2025
This M3 Didn’t Roll Off the Line. It Landed The wait is almost over. The BMW CCA 2025 Dream Car Ra...
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A Spiritual Journey in a BMW E30 May 6, 2025
If I were to measure the progress of closing my service business by the number of industrial spaces ...
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Mixing It Up at the BimmerLife MiX Enthusiast Weekend! April 29, 2025
(We’d like to thank XPEL for sponsoring this column covering the BimmerLife MiX Enthusiast Wee...
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BMW Vision Driving Experience Wows Shanghai April 22, 2025
You’ve read about the new Heart of Joy and the other Superbrains of the BMW Vision Neue Klasse...