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The Schubert Motorsport team will return to the DTM series with a pair of M4 GT3 EVOs, which is...
The 2025 Tire Rack BMW CCA Club Racing Series schedule, available at www.bmwccaclubracing.com, showcases an exciting lineup of fourteen...
BMW CCA Motorsports & Mascara 2025 Celebrates International Women’s Day
BimmerLife Contributor, , Community, Events, Featured, LifestyleMotorsports & Mascara 2025, powered by Hagerty, the BMW CCA celebrates International Women’s Day Contributors: Ginny Denton, Melissa Dobson,...
50 Stories for 50 Years Chapter 9: “A New Chapter for BMW Motorrad: BMW NA takes over from Butler & Smith”
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On March 1, 2005, BMW Group Plant Leipzig went on stream – with series production of the fifth-generation BMW...
For the past 50 years, the BMW Art Car series has provided artists fascinated by automobiles with a perfect...
BMW has already previewed the new i3, which will switch to the Neue Klasse platform instead of sticking to...
The BMW Kidney Grille Through Time 1933-2025
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Technology-open innovations, consistent electrification of the model range, and the upcoming launch of the Neue Klasse were the dominant...
50 Stories for 50 Years Chapter 8: “From Hoffman to BMW of North America: A Brand and its Dealer in Transition”
BimmerLife Contributor, , CommunityWhen BMW of North America took over from Max Hoffman on March 15, 1975, it inherited the dealer and...
As the Tire Rack BMW CCA Club Racing Series navigates its 30th season, we asked both founders of...
The IMSA WeatherTech SportsCar Championship held its second race of the year on Saturday, with the 12 Hours of...
When last we saw the FrankenThirty’s a/c rejuvenation project, I’d bought a rebuilt compressor, blown out the lines, found...
The IMSA Michelin Pilot Challenge series held its second race of the season at Sebring on Friday, a two-hour...
Shell and BMW M Motorsport Renew and Expand Partnership
BimmerLife Contributor, , BMW News, MotorsportSince the 2015 season, Shell and BMW M Motorsport have been partners and celebrated many successes. The collaboration is...
BMW Group Classic publishes digital historical model overviews for the general public and supplements the recently revised BMW Group...
50 Years of BMW North America: Anniversary Livery on BMW M Hybrid V8 at 12h Sebring
BimmerLife Contributor, , CommunityThe 73rd edition of the Twelve Hours of Sebring (USA) this coming Saturday, 15th March, is all about a...
In a new press release, BMW focuses on the new “digital nervous system” and the four “Superbains” to be...
BMW Receives High Marks From Consumer Reports
W. Len Rayburn, , BMW News, Community, Featured, ReviewsWhile you won’t see a BMW roundel in Robb Report’s 2025 Car of the Year issue for the first...
MiX 2025: Experience Slots Still Open!
BimmerLife Contributor, , Community, Events, Featured, LifestyleApril 24-27, 2025 | Greer, SC – Home of BMW in the U.S. Get ready for a full-throttle,...
50 Stories for 50 Years Chapter 7: “Replacing an Icon: The First 3 Series Arrives in the US”
BimmerLife Contributor, , BMW News, CommunityWhen BMW of North America took over sales and distribution from Max Hoffman on March 15, 1975, the 2002...
I have an answer to last week’s mystery about why, when trying to repair the fan speed switch connector...
Random Vandals Racing has become a competitive race team over the last few seasons, headed by Team Principal Paul...
The SRO GT World Challenge Europe championship gets many more entries than the SRO GT World Challenge America championship,...
50 Stories for 50 Years Chapter 6: “The Ultimate Ad Slogan: BMW becomes the Ultimate Driving Machine”
BimmerLife Contributor, , BMW NewsWhat makes a great ad slogan? It should be catchy, for one thing. Think: “Just Do It,” “Where’s the...
Register for Bimmer Invasion in West Palm Beach!
BimmerLife Contributor, , BMW News, Community, Events, Featured, LifestyleGet ready for an epic BMW tuner show on Saturday, April 5, 2025, at the Invasion of West Palm...
According to the online magazine The Verge, BMW has high hopes for its Neue Klasse, which will heavily rely on...
According to J.D. Power, in 2024, owners of electric vehicles have become more satisfied with their vehicle experiences, with...
If you looked at the cover image and thought, “Something’s missing,” you’re correct. A few weeks ago, while moving...
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The Short Strokes To The Vintage May 13, 2025
First, let me follow up on something from my “Springtime Odds and Ends” piece a few week...
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The FIA World Endurance Championship (WEC) held their third round of the year this past weekend of M...
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Forget Minecraft. The Real Fun Is Found With Vintage BMW OEM Accessory Configurators. May 13, 2025
Ever want to look back a couple of decades and pretend you’re configuring a brand new late 90s...
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BMW 50 Years: Sponsoring the Olympic Torch Relay in Atlanta 1996 May 13, 2025
It’s always nice to be first, but being second can be just fine, too—especially when it yields a...
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Samantha Tan Extends BMW M Motorsport Global Ambassador role for 2025 and 2026. May 13, 2025
BMW of North America, LLC announced on May 1, 2025, that Samantha Tan, the 27-year-old Asian-Canadia...
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Pole & Podium For BMW M Team RLL At Laguna Seca May 13, 2025
After the two longest races of the year at Daytona and Sebring, followed by the shortest race of the...
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Unobtainium: Rebuilding An E36 M3 Power Steering Pump May 13, 2025
As part of preparing my 255,000-mile 1998 M3 for a 500-mile road trip to The Vintage in Asheville, N...
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BMW Meets Profit Expectations for First Quarter of 2025 May 13, 2025
While profits were down compared to 2024, BMW managed to meet expectations for revenue in the first ...
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Unobtainium: Rebuilding An E36 M3 Power Steering Pump May 13, 2025
As part of preparing my 255,000-mile 1998 M3 for a 500-mile road trip to The Vintage in Asheville, N...
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A Spiritual Journey in a BMW E30 May 6, 2025
If I were to measure the progress of closing my service business by the number of industrial spaces ...
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Mixing It Up at the BimmerLife MiX Enthusiast Weekend! April 29, 2025
(We’d like to thank XPEL for sponsoring this column covering the BimmerLife MiX Enthusiast Wee...