On March 1, 2005, BMW Group Plant Leipzig went on stream – with series production of the fifth-generation BMW...
BMW News
For the past 50 years, the BMW Art Car series has provided artists fascinated by automobiles with a perfect...
BMW has already previewed the new i3, which will switch to the Neue Klasse platform instead of sticking to...
The BMW Kidney Grille Through Time 1933-2025
BimmerLife Contributor, , BMW News, Community, FeaturedSince 1933, almost every BMW front has featured a twin-kidney grille. Though the design has changed over time—becoming smarter...
Technology-open innovations, consistent electrification of the model range, and the upcoming launch of the Neue Klasse were the dominant...
The IMSA WeatherTech SportsCar Championship held its second race of the year on Saturday, with the 12 Hours of...
The IMSA Michelin Pilot Challenge series held its second race of the season at Sebring on Friday, a two-hour...
Shell and BMW M Motorsport Renew and Expand Partnership
BimmerLife Contributor, , BMW News, MotorsportSince the 2015 season, Shell and BMW M Motorsport have been partners and celebrated many successes. The collaboration is...
BMW Group Classic publishes digital historical model overviews for the general public and supplements the recently revised BMW Group...
In a new press release, BMW focuses on the new “digital nervous system” and the four “Superbains” to be...
BMW Receives High Marks From Consumer Reports
W. Len Rayburn, , BMW News, Community, Featured, ReviewsWhile you won’t see a BMW roundel in Robb Report’s 2025 Car of the Year issue for the first...
50 Stories for 50 Years Chapter 7: “Replacing an Icon: The First 3 Series Arrives in the US”
BimmerLife Contributor, , BMW News, CommunityWhen BMW of North America took over sales and distribution from Max Hoffman on March 15, 1975, the 2002...
Random Vandals Racing has become a competitive race team over the last few seasons, headed by Team Principal Paul...
The SRO GT World Challenge Europe championship gets many more entries than the SRO GT World Challenge America championship,...
50 Stories for 50 Years Chapter 6: “The Ultimate Ad Slogan: BMW becomes the Ultimate Driving Machine”
BimmerLife Contributor, , BMW NewsWhat makes a great ad slogan? It should be catchy, for one thing. Think: “Just Do It,” “Where’s the...
Register for Bimmer Invasion in West Palm Beach!
BimmerLife Contributor, , BMW News, Community, Events, Featured, LifestyleGet ready for an epic BMW tuner show on Saturday, April 5, 2025, at the Invasion of West Palm...
According to the online magazine The Verge, BMW has high hopes for its Neue Klasse, which will heavily rely on...
According to J.D. Power, in 2024, owners of electric vehicles have become more satisfied with their vehicle experiences, with...
BMW M Team WRT had a strong start to the FIA World Endurance Championship (WEC) season in Qatar, finishing...
Turner Motorsport driver Jake Walker had a perfect weekend at the VP Racing SportsCar Challenge event at Circuit of...
BMW M4 CS Edition VR46: Exclusive Edition Marks Driver Valentino Rossi’s Birthday
BimmerLife Contributor, , BMW News, MotorsportThe #46 is now 46 – and BMW M has the perfect present to mark the birthday of nine-time...
The BMW Group is presenting its next leap forward in the field of electric drive technology – and, in...
BMW Car Club Magazine: BimmerLife Focuses on the Individual
BimmerLife Contributor, , BMW News, Community, LifestyleThe 2025 Spring/Summer print issue of BMW Car Club Magazine: BimmerLife is coming to BMW Car Club of America...
It is not just certified BMW enthusiasts such as BMW CCA members who get excited about BMW’s Ultimate Driving...
BMW Plant Spartanburg can once again claim the title of leading automotive exporter by value, having exported nearly 225,000...
The FIA World Endurance Championship (WEC) held its “prologue” event at the Lusail circuit in Qatar on February 21st-22nd...
It’s rare to see a BMW M4 DTM anywhere, let alone here in the US. We’re not talking about...
BMW Motorrad USA Announces BMW Motorrad Days Americas 2025
BimmerLife Contributor, , BMW News, Events, MotorradBMW Motorrad USA is proud to announce BMW Motorrad Days Americas 2025 and its return as the title sponsor...
50 Stories for 50 Years Chapter 5: “BMW Motorsport and the Mighty CSL Win The 1975 12 Hours of Sebring.”
BimmerLife Contributor, , BMW NewsIf you’re an automotive executive in charge of sales and marketing, how do you raise the company’s profile when...
Colors are more than simply design – they express emotions and identity. They reflect lifestyles, make statements, and define...