BMW of North America’s customers have always been more performance-minded than their counterparts in other markets, but the cars...
Author Archive for: jjouret
Of all the world’s automotive nameplates, none is more revered than that of Rolls-Royce. Since 1904, Rolls-Royce automobiles have...
To compete successfully at the top levels of motorsport, you need more than well-developed machinery. You also need well-developed...
Small cars have always been a tough sell in the United States, where they’re typically seen as bare-bones transportation...
Although invented in France, V8 engines have been indelibly associated with American cars—and American tastes—since 1914, when Cadillac introduced...
It’s hard to imagine in today’s connected environment, but the internet wasn’t always the go-to medium when a carmaker...
The life cycle of an automobile has three distinct phases. First, it’s new, exciting, and perhaps expensive. A decade...
For more than a century, the Santa Clara Valley was known as “The Valley of Heart’s Delight” for the...
On September 8, 1994, the first car rolled off the line at BMW Manufacturing, and the North American BMW...
In the 1930s, the sporty and sophisticated 328 made BMW synonymous with roadsters. Sixty years later, the Z3 made...
BMW NA 50th Anniversary: Motorcycles for California Highway Patrol
Jackie Jouret, , BMW News, MotorradBMW has been building motorcycles for police and the military since the early 1930s, and its bikes are widely...
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 16: “BMW Manufacturing: Commitment to America”
Jackie Jouret, , BMW News, CommunityNote: This article was written for BMW by Jackie Jouret, who also serves as Features Editor for BMW Car...
50 Stories for 50 Years Chapter 3: “Bob Lutz: New BMW AG Board Member Shakes up the Worldwide Distribution System”
Jackie Jouret, , BMW NewsWithin the automotive industry, Bob Lutz is legendary as a Car Guy, an executive who prioritized exciting, fun-to-drive cars...