BMW Sound Design Studio develops all-new sound concept for next generation of BMWs. BMW Operating System X enables...
In a new press release, BMW focuses on the new “digital nervous system” and the four “Superbains” to be...
The BMW Group is presenting its next leap forward in the field of electric drive technology – and, in...
Visitors to the next Consumer Electronics Show (CES) in Las Vegas will be in for a surprise when they...
Just ten months after the start of system installation, the first electric engine was now shipped from BMW Group...
BMW Group Plant Debrecen in Hungary is shifting into first gear: Production of test vehicles is ramping up and...
The upcoming launch of the new iX3 represents a pivotal moment for BMW. Not only will this all-electric SUV distinguish...
Parallel to the market launch of the new BMW 1 Series, the new BMW X3 and the new BMW...
The X Chapter of the BMW Car Club of America is giving one lucky member a chance to attend...
We get a look at the BMW Vision Neue Klasse X.
Whether you love it, hate it, or are completely indifferent to it, BMW Vision Neue Klasse is the path...
Remember Dee, the fun-loving social-media-hacking BMW prototype that debuted at the Consumer Electronics Show in January of this year?...
For 2025, BMW’s electric 3-series models will mark the first use of the company’s Neue Klasse battery electric vehicle...
The Neue Klasse is the car that saved BMW. After the decade of the 1950s, when the company was...
At BMW’s annual conference this week, CEO Oliver Zipse announced that the company is developing a new electric vehicle...
While BMW’s newest engineering marvels may not have color changing panels, they are the first Ultimate Driving Machines from...
Nostalgia is a strong emotion. Think cover songs, or even cover bands. Think clothes. Think the instant film camera....
You’ve read about the new Heart of Joy and the other Superbrains of the BMW Vision Neue Klasse vehicles...
In a recent interview with Motor1.com, BMW Group Design Director Adrian Van Hooydonk talks about the magnitude of design...
BMW has already previewed the new i3, which will switch to the Neue Klasse platform instead of sticking to...
Technology-open innovations, consistent electrification of the model range, and the upcoming launch of the Neue Klasse were the dominant...
According to the online magazine The Verge, BMW has high hopes for its Neue Klasse, which will heavily rely on...
Colors are more than simply design – they express emotions and identity. They reflect lifestyles, make statements, and define...
World-class dynamics, precision, efficiency, and driving pleasure. New “Heart of Joy” central computer works ten times faster than current...
If one character could be said to dominate BMW’s early years in the US, it’s Max Hoffman. As BMW’s...
Can one magazine article change the course of automotive history? Though it’s hard to imagine in today’s fractured media...
BMW iDrive denotes the complete display and operating experience, from infotainment software to displays and beyond. Initially launched in...
A recent bulletin sent to BMW dealers confirms that production of the iconic BMW M8 Coupe (258F) will stop...
The BMW Group’s aim is to contribute to growth, prosperity, and social stability through innovative, responsible action – because...
BMW Group Plant Regensburg has achieved another major milestone: As projected, the threshold of 100,000 fully electric vehicles produced...
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BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 16: “BMW Manufacturing: Commitment to America” April 22, 2025
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BMW Vision Driving Experience Wows Shanghai April 22, 2025
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The Sounds of Neue Klasse: BMW HypersonX April 14, 2025
BMW Sound Design Studio develops all-new sound concept for next generation of BMWs. BMW Opera...
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As I’ve spooled down my car business (closing the service shop and moving the dealership to a smal...
