BMW introduced the first of the Neue Klasse concept designs a couple of years back. In contrast to the super-exclusive Speedtop recently rolled out, the first production model for the Neue Klass line looks to be the BMW iX3, a full-redesigned and electric Sports Activity Vehicle. BMW’s popular X3 line aims at buyers who need utility, want superior driving performance, but don’t quite need the larger (and more expensive) X5.

The official iX3 will debut at the IAA Mobility 2025 event in Munich, Germany, this September. “Longer range, faster charging, an all-new display and operating concept, and the intelligence of four superbrains are the distinguishing features of the Neue Klasse. With the upcoming BMW iX3 – the first model of the new car generation – we are introducing fundamental technology upgrades with the clear aim of raising the typical BMW driving pleasure to a whole new level,” says Mike Reichelt, Head of Neue Klasse BMW. “With the all-new BMW iX3, we bring our revolutionary technologies into series production for the first time, and we can hardly wait to see it in action on the road. All future BMW models, regardless of powertrain type, will benefit from the innovations and technology clusters of the Neue Klasse.”

Read the full press release here, which includes several in-action videos of the prototype.

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