While profits were down compared to 2024, BMW managed to meet expectations for revenue in the first quarter of 2025 while delivering over 580,000 premium automobiles to customers. Over a quarter of the vehicles sold were electiified, showing over 32% growth in the electric market. In addition to growth in the electric market, BMW M brand sales grew 5% in the first quarter.
“The more challenging the environment, the more crucial it is to have compelling products, a consistent strategy and a high degree of flexibility. Our technology-open approach remains a key success factor: with our young, highly attractive models and our broad range of drives, we are able to meet the various needs of customers worldwide. This enables us to achieve robust results and stay on course to meet our ambitious full-year targets,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “With the NEUE KLASSE, we are putting our biggest future project on the road: we are expanding our fully-electric offering, and rolling out future technology clusters and the new design language across our entire model portfolio. This will raise the level of innovation in our vehicles across all drive types to a whole new level – while also setting the course for profitable growth and sustainable success.”
