Experience Bourbon, BMWs, and Bluegrass Like Never Before

Register today for BimmerLife Rendezvous: Bourbon Trail 2025
June 12-15, 2025 | Louisville, KY

Get ready for a BMW CCA experience that blends horsepower, heritage, and hospitality in true Kentucky fashion. Rendezvous – The Bourbon Trail 2025, taking place June 12–15 in Louisville, KY, invites you to immerse yourself in the world of world-class bourbon and BMW excellence. Settle into the iconic Brown Hotel, where Southern charm meets timeless luxury, before embarking on a carefully curated adventure through Kentucky’s most renowned distilleries, including Bardstown Bourbon Co., Heaven Hill, and Lux Row. Enjoy private tours, intimate tastings, and gourmet meals that showcase the bold flavors of the South.

The excitement continues with a Saturday brunch brimming with local favorites, followed by an unforgettable afternoon at Churchill Downs, home of the Kentucky Derby, where the energy of live thoroughbred racing brings the spirit of Kentucky to life. Throughout it all, you’ll be surrounded by the camaraderie of fellow BMW enthusiasts who share your passion for performance, precision, and unforgettable experiences.

It’s a journey into the heart of American craftsmanship, elevated by the prestige of the BMW lifestyle. Space is extremely limited and interest is already high. Don’t miss your chance to be part of this extraordinary celebration of bourbon, BMWs, and Bluegrass charm.

BimmerLife Rendezvous: Bourbon Trail 2025 is available exclusively to BMW Car Club of America members. Not a member? Join today!

Learn more and register today!