On June 27, 2025, visitors could finally actually visit THE CLOUD (full capitalization is apparently required). It’s not some etheric concept used to describe where your iPhone photos are uploaded or even where your computer’s library of cat videos are preserved for posterity. Instead, it’s an etheric concept that takes the form of a fine dining experience at the BMW Welt in Munich.
For months, Head Chef Jens Madsen has worked with BMW Group Designworks to launch a new concept restaurant at BMW’s visually stunning headquarters in Munich. Dubbed “THE CLOUD by Käfer,” the new restaurant will feature seasonal themes and “elite-level cuisine.” The first season of the restaurant’s vision of “culinary nomadism” will be called “Nomadic Earth.”
“With Nomadic Earth, we are writing the first chapter in our new travelogue. We want to offer our guests a special experience of elite-level cuisine that expands their horizons and blends aromas and textures from around the world with the finest produce from our local region – with surprising yet cohesive results. In Jens Madsen, Mona Röthig and Luigi Pecchia, we have assembled a team who are turning this ambitious vision into masterful reality with exceptional skill and passion,” explains Michael Käfer.
THE CLOUD team consists of Michael Käfer (Käfer Gruppe); Sandra Wittemer (Leiterin BMW Welt), Mona Röthig (Restaurant Manager THE CLOUD), and Jens Madsen (Head Chef THE CLOUD).Käfer came to the BMW Welt in 2012 and operates several dining establishments at the Welt, including Cooper’s Garden bistro, Biker’s Lodge cafe, Bavarie restaurant, and now THE CLOUD. The variety of dining options is meant to provide choices for every taste. THE CLOUD is the most recent addition and aimed at those who want a bespoke, high-end dining experience.
The release states, “With THE CLOUD by Käfer, we are adding a new dimension to the BMW Welt experience. In addition to vehicle handovers, we can now also offer our guests an inspirational culinary journey in a unique setting created by BMW Group Designworks Munich. Here, in the upper reaches of BMW Welt on its third level, guests enjoy an impressive view over the inside of the building, while immersed in a fine-dining experience,” adds Sandra Wittemer, Head of BMW Welt.”
The release continues, “The experts at BMW Group Designworks and Käfer have worked together closely since 2023 to create a space for all the senses and make a visit to THE CLOUD by Käfer truly unforgettable. Light, music, visual and haptic features flow into one another; every light and every piece of furniture contributes to the experience as a whole. For the execution of the project, BMW Group Designworks collaborated with renowned partners including architectural and design studio hildmannwilke, German lighting design brand Occhio, the artist Oscar Zabala – known for his generative audio-visual performances and installations – and innovative Swiss fabric manufacturer Jakob Schlaepfer, supplier to haute couture fashion houses around the world.”
So if you’re in Munich, plan to visit the Welt and are looking for a very high-end dining experience, consider drifting up to THE CLOUD.
Read the full press release here.
Tags: fine dining restaurant Welt