Despite everything going on in the world, BMW continues to prove it’s a stable brand and popular with buyers. Delivering over 586k vehicles to customers, BMW saw growth in virtually every market, with the exception of China, where demand dropped less than 1.5%.
BMW’s push to bring more fully electric vehicles has also found success, with over 100k fully electric vehicles being purchased by customers during the first three months of 2025. That represents an overall 32.4% growth, with Europe taking the lead with 64.2% growth in full EV adoption.
“The BMW Group’s technology-open strategy is proving successful. Our products are winning over customers worldwide across all drive technologies, with positive momentum driven, in particular, by the new MINI models – especially the fully-electric variants. One in three MINIs sold in Europe and more than one out of every two sold in China were fully-electric,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.
“We are feeling confident, thanks to significant growth in new orders across all drive technologies, particularly in our domestic market of Germany,” added Goller.
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