BMW M GmbH broke historic sales records in 2024, selling over 200,000 vehicles for the first time, continuing a 13-year sales-growth trend for the high-performance brand. Enthusiasts have enjoyed the variety of models, styles, and performance levels available from BMW M GmbH, with executives crediting their technology-neutral stance, making that possible.
“The high demand for both gasoline-powered and electric models shows that our technology-neutral strategy is also paying off in the performance and high-performance segment, driving us to record results,” says Sylvia Neubauer, Head of Customer, Brand and Sales at BMW M GmbH. “Anyone looking for a sporty driving experience will always find it at BMW M – in every vehicle category and drive variant.”
BMW M GmbH reports that it sold 206,582 vehicles, with the i4 M50 being the best-selling model for the third year in a row.
Read the full press release here.
Tags: BMW M performance record sales