BMW fans can rejoice as Tesla’s popularity seems to be waning, based on recent sales statistics in Europe.
Elon Musk’s often controversial outspokenness was once considered a marketing asset, overshadowing online banter poking at build quality inconsistencies and Cybertruck memes, his handling of the social media platform previously known as Twitter amongst other things, has soured Tesla owners, some claiming to have sold their cars because of him.
James Morris from Fortune magazine credits BMW’s success to the growing lineup of electric vehicles such as the iX1, iX2, iX3, iX, i5, and i7, even the upcoming Neue Klasse sedan, while Tesla’s big movers are limited to two models, the Model Y and Model 3.
“The more premium i5 is gaining traction – garnering particular interest because the 5-series represents the core of what BMW is all about – Autobahn-conquering super saloons. But the electric i5 continues the model’s main strengths – solid performance, comfortable ride and capable range.” – James Morris, Fortune
James continues, “… it’s clear the gap between [Tesla] and other automakers has narrowed, with Chinese companies also catching up fast. BMW probably won’t be at the top of the BEV sales rankings every month from now on, but it looks like Tesla’s days of always having a clear market lead are over.”
Tags: EV sales Neue Klasse Tesla