- The annual performance driving tour returns for its 12th year, offering professional driving instruction in BMW’s growing lineup of vehicles.
- 2025 program to feature 57 total days of driving activities in 18 major cities across the nation.
- The all-new 393-horsepower X3 M50 will make its debut on this year’s autocross course alongside the 100% electric BMW i4 and BMW i5.
BMW kicked off its 2025 Ultimate Driving Experience tour the week of April 10, 2025, once again hosting fans of the Ultimate Driving Machine for an engaging program led by BMW professional driving instructors and product experts. Drivers in 18 cities throughout the U.S. will have the opportunity to sharpen their skills behind the wheel of BMW’s latest vehicles as they dive into BMW performance, safety, and comfort innovations.
Guests are invited to join BMW in the following activities at this year’s Ultimate Driving Experience:
- Autocross: BMW’s newest performance Sports Activity Vehicle, the BMW X3 M50, joins the all-electric BMW i4 xDrive40 Gran Coupe and BMW i5 xDrive40 Sedan on the autocross course during this year’s Ultimate Driving Experience. With expert coaching from BMW professional driving instructors, guests navigate a coned course one car at a time, competing against the clock for the fastest lap. (Age: 18+)
- Street Tours: Guests are encouraged to explore the full range of BMW’s latest models through a guided test-drive on local roads, accompanied by a BMW professional driving instructor. Street Tours gives consumers the opportunity to experience multiple vehicles in one session, allowing them to compare the legendary performance and style of each BMW model out on the road. (Age: 25+)
- The Sprint: A new dynamic closed course exercise emphasizing car control and driver skill over high-speed driving. Sprint sessions offer maximum flexibility and a wide variety of BMW models across all segments. (Age: 18+)
- Interactive Displays: BMW product experts will be ready to help visitors explore the Ultimate Driving Machine from every angle. The interactive vehicle display area is all about getting hands-on with cutting-edge technology while experiencing exterior and interior design details up close.
The full BMW Ultimate Driving Experience schedule, as well as more program information, can be found on the official BMW UDE website.The first stop will take place in New Jersey from April 10 – 13 at MetLife Stadium. Further tour stops this year include Atlanta, Charlotte, Denver, Philadelphia, San Diego, Dallas, and many more.