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Bringing The Exhibit To Life—The Ultimate Driving Museum And BMW Performance Center Team Up

On November 17th, The BMW CCA Foundation, home of The Ultimate Driving Museum invites you to join us at BMW Zentrum to celebrate BMW Motorrad’s 100-year anniversary and its prominence in the adventure-riding community. Thanks to their legendary durability and reliability, BMW motorcycles have been the first choice of long-distance riders since 1923, and they’re used today by riders like Neale Bayly for globe-trotting adventures as well as Neale’s motorcycle-propelled humanitarian work in Ukraine and beyond. You’ll meet Neale Bayly, a BMW enthusiast and friend of BMW, in a discussion led by BMW Historian Jackie Jouret, author of BMW Motorcycles: A Century of Innovation and many other titles.

To complete your weekend, join us on November 18th at the BMW Performance Center to enjoy free-flow driving experiences, demo motorcycle courses, parade laps of key exhibit vehicles from the BMW Motorcycle exhibit at The Ultimate Driving Museum, and watch Teach McNeil show his handling skills in person! To find out more, follow the registration link to read about each event. See you there!

For detailed schedule information and registration, click here!


BMW Motorcycles, A Century of Innovation is presented by Continental Tires, generously supported by BMW Motorrad, BMW Performance Center, BMW Motorcycles of America, BMW US Riders Academy, Coco Mats, Hagerty and Bob’s BMW.

The BMW CCA Foundation home of The Ultimate Driving Museum is located in Greer, SC, directly next door to the BMW Performance Center, and across the street from BMW’s largest manufacturing center. The Museum & Archive currently preserves about 80,000 BMW-related items, from cars to engines to art and literature and memorabilia. It’s the largest such collection in the Americas.

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